Checkout National FMCG Awards
The Checkout National FMCG Awards recognise best practice in sales, marketing, sponsorship and advertising. The Awards honour excellence in new product development (NPD), best-in-class merchandising and sales support, innovation in advertising and marketing, and sponsorships by both retailers and suppliers.
At the 2012 Checkout National FMCG Awards, awards were presented in 23 categories, an indication of the comprehensive nature of this event. The Awards are presented at a Gala Lunch in the Four Seasons Hotel in Dublin.
Awards are presented in the following categories at the 2012 Checkout National FMCG Awards. In addition, last year saw the inaugural Checkout ‘Brand Legacy’ Award, honouring a brand that celebrated a notable milestone in 2012.
Checkout National FMCG Awards - The Categories
- Best Merchandising and In-Store Support
- Best Advertising Agency
- Best Green Supplier / Most Eco-Friendly Supplier
- Best Sales Team / Field Sales Support
- Best Sales Team / Field Sales Support for a Small Scale Operation
- Most Improved Brand
- Best Logistics Provider / Third Party Distributor
- Best Sponsorship / Brand Association (by an FMCG Brand)
- Best Sponsorship By A Retailer / Symbol Group
- Branded Supplier of the Year (Alcohol)
- Branded Supplier of the Year (Non-Food)
- Branded Supplier of the Year (Food and Beverage)
- Best Charitable Initiative By A Supplier Or Retailer
- Best New Product Launch (Food) [NEW FOR 2012]
- Best New Product Launch (Non-Food) [NEW FOR 2012]
- Best New Product Launch (Beverage) [NEW FOR 2012]
- Best Advertising Campaign (Print) [NEW FOR 2012]
- Best Advertising Campaign (Broadcast/TV/Radio) [NEW FOR 2012]
- Best Advertising Campaign (Online/Digital) [NEW FOR 2012]
- Best Advertising Campaign (Outdoor) [NEW FOR 2012]
- Best Shopper Marketing Campaign [NEW FOR 2012]
- Best Product Relaunch [NEW FOR 2012]
- Checkout Brand Legacy Award [NEW FOR 2012]
The 2013 Checkout National FMCG Awards will take place in October 2013. Further information will appear on this page in due course. For details of how to apply, contact Stephen Wynne-Jones, editor, Checkout, at 01 2365 838 or email This email address is being protected from spambots. You need JavaScript enabled to view it.
For information on sponsorship opportunities, please contact the Checkout Sales Team at 01 2300322 or email This email address is being protected from spambots. You need JavaScript enabled to view it.
