Checkout National FMCG Awards
- Last Updated on Friday, 27 September 2013 12:08
The 2013 Checkout National FMCG Awards take place at the Four Seasons, Dublin, on Friday 4th October. Now in their fourth year, the Checkout National FMCG Awards are designed to recognise best practice in sales, marketing, sponsorship and advertising in the FMCG sector.
The Awards will examine areas including new product development (NPD), best-in-class merchandising and sales support, innovation in advertising and marketing, and sponsorships by both retailers and suppliers. Awards will be presented in 21 categories this year, covering all areas of FMCG marketing and innovation.
HOW TO APPLY FOR TICKETS
Tickets for the Gala Awards lunch, taking place at 12.30pm on Friday 4 October at the Four Seasons Hotel, Dublin, are priced at €155 (+VAT) per person or €1,450 (+VAT) for a table of 10.
You can download a sponsorship brochure by clicking here
HOW TO ENTER
****ENTRY PROCESS NOW CLOSED****
Businesses wishing to enter the awards can do so by filling out an application form here. There is no charge for entry. The closing date for applications HAS BEEN EXTENDED to Friday 30th August, 2013.
In addition, Checkout magazine will also be liasing with marketing, PR and advertising agencies to establish which brands/products have stepped up to the plate and delivered true FMCG excellence this year. These brands/products will also be added to the nominations list.
Following this process, a panel of industry experts will be called upon to grade nominees accordingly, ranking applicants in areas such as retailer support, merchandising and the quality and success of promotional activity in driving sales.
Awards will be presented in the following categories at the 2013 Checkout National FMCG Awards. In addition, the Checkout ‘Brand Legacy’ Award will honour a brand that celebrates a notable milestone in 2013.
1. Best Merchandising and In-Store Support
Nominated by retailers, this award recognises the hard work suppliers undertake to help retailers maximise sales, whether through delivering eye-catching POS material, effective promotions or in-store customer engagement.
2. Best Green Supplier / Most Eco-Friendly Supplier
This award acknowledges suppliers that have displayed strong eco credentials, not just in terms of product formulation, but also in areas like packaging reduction, transport optimisation and strategic environmental thinking.
3. Best Sales Team / Field Sales Support
Another category nominated by members of the retail trade, this award recognises suppliers that still get out there and burn shoe leather in order to support retailers.
4. Most Improved Brand
This award acknowledges the brands that have gained market share in the past year due to new innovations or product development, range extension and, of course, how much additional revenue they have been able to generate.
5. Best Logistics Provider / Third Party Distributor
Open to supply chain and logistics service providers serving the grocery retail and FMCG industries, this award recognises efficiency, versatility and quality of service, as well as innovation in the logistics arena.
6. Best Sponsorship / Brand Association (by an FMCG Brand)
This category showcases examples of ‘a good fit’ between a particular brand and an event / occasion / television programme being sponsored. Brands that have successfully enhanced their core message, delivered additional sales, and ultimately increased recognition among consumers will be acknowledged here.
7. Best Sponsorship By A Retailer / Symbol Group
Entered by retailers, this category is the same as Category 8, except it acknowledges retailer associations with particular events/occasions/programmes.
8. Branded Supplier of the Year (Food and Beverage)
The ‘Branded Supplier Of The Year’ categories acknowledge the high level of new product development and merchandising support across the grocery industry. This award recognises food and beverage (excluding alcohol) manufacturers that have really upped their level of support, offered advice on how to drive category sales, and delivered effective promotions for the retailer.
9. Branded Supplier of the Year (Non-Food)
As with Category 8, this award acknowledges the hard work being undertaken by suppliers to drive brand growth and deliver effective in-store promotion in the non-food area.
10. Branded Supplier of the Year (Alcohol)
Again, as with Category 8 and 9, this acknowledges forward-thinking, successful brands in the alcohol category.
11. Best Charitable Initiative By A Supplier Or Retailer
This category focuses on the most successful initiatives being developed by brands to assist charity campaigns, while also looking at the effectiveness of the campaign in terms of creating interest among the general public.
12. Best New Product Launch (Food)
The ‘Best New Product Launch’ category will be split into three for the first time this year, recognizing innovation across the entire FMCG spectrum. This award recognises food products that have brought innovation to its respective category, brought shoppers back to the category in question, and delivered incremental sales.
13. Best New Product Launch (Non-Food)
As with Category 14, this award acknowledges new product development, this time in the Non-Food segment.
14. Best New Product Launch (Beverage)
As with Category 14 and 15, this award recognises innovation in the beverage segment - including both alcoholic and non-alcoholic beverages, and brands that have delivered an uplift for their respective category.
15. Best Advertising Campaign (Print)
Acknowledging the variety of advertising mediums through which brands engage with consumers, the ‘Best Advertising Campaign’ award has been split into four this year. This award recognises the best print-based advertising campaign for a brand or retailer over the past 12 months.
16. Best Advertising Campaign (Broadcast/TV/Radio)
As with Category 17, this award is all about acknowledging successful media campaigns; in this case via traditional broadcast media (TV or radio).
17. Best Advertising Campaign (Online/Digital)
Online and smartphone marketing is acknowledged with this award, as well as suppliers that have successfully developed forward-thinking smartphone apps, and/or digital marketing platforms.
18. Best Advertising Campaign (Outdoor)
Outdoor remains a crucial medium for brands to get their message across, and this award recognises the brands that have not only achieved a strong outdoor message via traditional 6-sheet or 48-sheet mediums, but have also pioneered new ways of engaging with the consumer via outdoor.
19. Best Shopper Marketing Campaign
The emerging shopper marketing industry is being seen as a turning point in how brands engage with consumers, delivering a consistent message right up to the point of purchase. This award acknowledges brands that have successfully delivered a strong shopper marketing proposition, and has been able to see significant sales uplift as a result.
20. Best Product Relaunch
This award recognises the successful relaunch of a product, either following a packaging revamp, product reformulation, or simply to capitalise on the current hunger for nostalgia. Brands that have successfully been reintroduced to the market and delivered a sales uplift are recognised here.
21. Checkout Brand Legacy Award
A ‘Lifetime Achievement’ award for brands, this award recognises a brand that is celebrating a milestone in 2013, yet has still been able to deliver sales growth and new product development on a yearly basis. In short, this award celebrates an FMCG winner that has been able to span generations.