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Corporate Gifting On The Rise For Irish SMEs Reveals Musgrave

Published on Dec 10 2015 12:24 PM in Retail tagged: Musgrave Group

Corporate Gifting On The Rise For Irish SMEs Reveals Musgrave

New research by Musgrave has revealed that 86% of Irish SME owners plan to offer gifts to corporate clients this Christmas, an increase of 11% on 2014’s festive season.

The Musgrave MarketPlace 2015 SME Corporate Giving Survey also found that the amount of money being spent by Irish SMEs on client gifts is on the rise; with 28% reporting a higher spend this Christmas than in the last five years.

It also revealed that of those businesses that are giving corporate gifts, 89% do so to strengthen their relationships with clients and that the top choice of corporate gift (according to 52%) is a mixed food and wine hamper.

Alcoholic beverages are the first choice of corporate gift for 32% of Irish SME owners, with 9% saying a box of chocolates is the ideal gift.

The most stressful part of the corporate gifting process for 42% of respondents is finding a suitable client gift while 19% find organising the delivery of corporate presents to be especially taxing.

Almost half of SMEs (42%) prefer in-store shopping when it comes to finding gifts, as they value the option of viewing products in person before purchasing. However, 40% choose to shop both online and in store.

Musgrave MarketPlace Marketing Director Michelle Fennell commented on the findings, “With 40% of SMEs relying on both online and in-store shopping to source their client gifts at Christmas, it’s important to offer a quality shopping experience both online and in-store in order to meet customers’ preferences.”

“At Musgrave MarketPlace we have addressed this need by offering both in-store and online corporate gift options to our clients over the festive season,” she added.

Photo courtesy of Kevin Dooley, 2008

© 2015 - Checkout Magazine by Jenny Whelan.

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