the awards

The 2016 Checkout National FMCG Awards take place at The Round Room, The Mansion House, Dublin, on Friday 30th September. Now in its seventh year, the awards recognise excellence in sales and marketing in the Irish grocery retail sector.

The Awards will acknowledge excellence in the areas of new product development (NPD), best-in-class merchandising and sales support, innovation in advertising and marketing, and successful sponsorships and brand associations. Awards will be presented in a total of 24 categories this year.

The event takes place at The Mansion House; one of the capital's most recognisable buildings, and a popular and inspirational meetings and events space. Checkout is delighted to host the 2016 Checkout National FMCG Awards at this esteemed venue.

The event, along with photography of winners, finalists and sponsors, will be featured in a special section of the subsequent issue of Checkout Magazine, Ireland’s leading magazine for the FMCG sector.

SPECIAL THANKS TO OUR SPONSORS

why enter

The Irish grocery market is one of the most competitive in Europe, and for brands and retailers competing in this increasingly challenging space, achieving front of mind status, and more importantly, a place in a customer's shopping basket, is a constant battle.

The Checkout National FMCG Awards is one of the most high-profile awards ceremonies of the year for the FMCG and retail sectors - acknowledging the true innovation and market prowess displayed by some of Ireland's top brands.

Brands and retailers rewarded at this event can truly be said to be the 'best of the best' when it comes to new product development, thinking outside the box when it comes to customer engagement, and their support for the retail trade.

Categories

Best Sales Team / Field Sales Support

This award recognises suppliers that get out there and support retailers first-hand, developing strong, long-lasting relationships.

Previous winners of this award include: FMI & Mondelez, Largo Foods, Flanagan's Foods, JTI Ireland, Horgan’s Delicatessen Supplies, Postpoint, John Player & Sons.

Most Eco-Friendly Supplier

This award acknowledges suppliers that have displayed strong eco credentials, not just in terms of product formulation, but also in areas like packaging reduction, transport optimisation and strategic environmental thinking.

Previous winners of this award include: SCA Ireland, Flahavan’s, Donnelly Fruit & Veg, Glenisk, Unilever.

Best Product Relaunch

This award recognises the successful relaunch of a product, either following a packaging revamp, product reformulation, or simply to capitalise on the current hunger for nostalgia. Brands that have successfully been reintroduced to the market are recognised here.

Previous winners of this award include: Panadol, McVitie's, Club Soft Drinks, Johnston Mooney & O’Brien.

Best Sponsorship / Brand Association (by an FMCG Brand)

This category showcases examples of ‘a good fit’ between a particular brand and an event / occasion / broadcast being sponsored. Brands that have successfully enhanced their core message, delivered additional sales, and ultimately increased recognition among consumers will be acknowledged here.

Previous winners of this award include: Guinness & RBS Six Nations, Club ‘Anchorman 2’, Kenco & Orla Kiely, Kraft Foods - Olympics/Paralympics, Absolut Fringe Festival.

Best Sponsorship By A Retailer / Symbol Group

Open to retailers only, this category acknowledges retailer associations with particular events/occasions/programmes.

Previous winners of this award include: Gala & Special Olympics, Lidl ‘Secret Garden’, SuperValu 'GAA', BWG Foods 'Fair City', Londis ‘Come Dine With Me’.

Branded Supplier of the Year (Food and Beverage), Sponsored by Marketing Incentives

The ‘Branded Supplier Of The Year’ categories acknowledge the high level of new product development and merchandising support across the grocery industry. This award recognises food and beverage (excluding alcohol) manufacturers that have really upped their level of support, offered advice on how to drive category sales, and delivered effective promotions for the retailer.

Previous winners of this award include: Glanbia Consumer Foods, Mars Ireland, Coca-Cola HBC Ireland, Cadbury.

Branded Supplier of the Year (Non-Food)

As with the Branded Suppler - Food & Beverage, this award acknowledges the hard work being undertaken by suppliers to drive brand growth and deliver effective in-store promotion in the non-food area.

Previous winners of this award include: Kimberly-Clark, SCA Ireland, L'Oréal, John Player, JTI Ireland.

Branded Supplier of the Year (Alcohol)

As with the above two categories, this category acknowledges forward-thinking, successful brands in the alcohol category.

Previous winners of this award include: Heineken Ireland, Irish Distillers Pernod Ricard, Diageo.

Best Charitable Initiative By A Supplier Or Retailer

This category focuses on the most successful initiatives being developed by brands to assist charity campaigns, while also looking at the effectiveness of the campaign in terms of creating interest among the general public

Previous winners of this award include: MiWadi 'Trick Or Treat For Temple Street', ‘Feeding Ireland’s Future 2014’ ECR Ireland & Dept of Social Protection, Lidl 'Barretstown', Pedigree Adoption Drive, Ballygowan 'Pink Bottle'.

Best New Product Launch (Food), Sponsored by GS1 Ireland

The ‘Best New Product Launch’ categories recognise innovation across the entire FMCG spectrum. This award recognises food products that have brought innovation to its respective category and delivered incremental sales. This award is sponsored by GS1 Ireland.

Previous winners of this award include: Kerry Foods 'Fire & Smoke', Birds Eye Inspirations, Maltesers Teasers, Walkers ‘What’s That Flavour’, Guzzle Puzzle.

Best New Product Launch (Non-Food)

As with the Best New Product Launch - Food category, this award acknowledges new product development, this time in the Non-Food segment.

Previous winners of this award include: Nivea Men Creme, Unilever Compressed Deodorants Range – Male Range, Persil Small & Mighty, Lynx Attract

Best New Product Launch (Beverage), Sponsored by Gala

As with the two categories above, this award recognises innovation in the beverage segment - including both alcoholic and non-alcoholic beverages, and brands that have delivered an uplift for their respective category. This award is sponsored by Gala Retail.

Previous winners of this award include: Orchard Thieves, Avonmore Protein Milk, Tropicana Trop 50, Kenco Millicano.

Best Advertising Campaign (Print)

Acknowledging the variety of advertising mediums through which brands engage with consumers, the ‘Best Advertising Campaign’ award has been split into four this year. This award recognises the best print-based advertising campaign for a brand or retailer over the past 12 months.

Previous winners of this award include: Aldi Ireland, Denny 100% Natural Ingredients Ham.

Best Advertising Campaign (Broadcast/TV/Radio)

As with the Best Advertising Campaign - Print category, this award is all about acknowledging successful media campaigns; in this case via broadcast media (TV or radio).

Previous winners of this award include: Aldi '100% Irish Meat', Londis ‘Local Like You’, Spar Ireland, Aldi - Like Brands, Only Cheaper, Lucozade ‘Yes’, Mace.

Best Advertising Campaign (Online/Digital)

Online and smartphone marketing is acknowledged with this award, as well as suppliers that have successfully developed forward-thinking social media campaigns, digital media campaigns, mobile campaigns and other digital platforms.

Previous winners of this award include: Tayto 'More Than Just A Crisp', Galaxy ‘Style Exchange’, Cadbury Dairy Milk, KitKat – Choose A Chunky Champion

Best Advertising Campaign (Outdoor), Sponsored by Clear Channel

Outdoor remains a crucial medium for brands to get their message across, and this award recognises the brands that have not only achieved a strong outdoor message via traditional 6-sheet or 48-sheet mediums, but have also pioneered new ways of engaging with the consumer via the Outdoor channel. This category is sponsored by Clear Channel.

Previous winners of this award include: Coca-Cola '100 Years of Icons', Heineken ‘Sound Atlas’, National Lottery, SuperValu – Own-Brand Launch

Best Integrated Campaign

This award commemorates brands that have developed effective marketing strategies and creative campaigns using a combination of channels and/or platforms, designed to engage their specific target markets.

Previous winners of this award include: SuperValu 'Food Academy', Coca-Cola ‘Share A Coke’, Green Isle Foods

Best Shopper Marketing Campaign

The Shopper Marketing industry is being seen as a turning point in how brands engage with consumers, delivering a consistent message right up to the point of purchase. This award acknowledges brands that have successfully delivered a strong shopper marketing proposition, and has been able to see significant sales uplift as a result.

Previous winners of this award include: Doritos Roulette, Richmond Marketing/Tesco Ireland ‘Red Bull Cliff Diving World Series’, M&Ms – Put ‘M’ Under Pressure.

Checkout Brand Legacy Award

A ‘Lifetime Achievement’ award for brands, this award recognises a brand that is celebrating a milestone in 2016.

Previous winners of this award include: Batchelors 80 Years, Tayto’s 60th Birthday, Cadbury: 80 Years of Dairy Milk production in Ireland, Smarties

Most Improved Brand (Food and Beverage)

Checkout also will be presenting a number of awards acknowledging brand performance in the 2016 Checkout Top 100 Brands, in association with Nielsen. These categories will not be open for award entries. This award acknowledges the food and beverage brand that has seen the biggest jump in value sales year-on-year, according to the 2016 Checkout Top 100 Brands report.

Previous winners of this award include: Cadbury Twirl, Brady Family Ham, Innocent Drinks, HB Magnum, Pepsi Max

Most Improved Brand (Non-Food)

Also recognizing performance in the 2016 Checkout Top 100 Brands, this award recognizes the non-food brand that has seen the biggest jump in value sales year-on-year.

Previous winners of this award include: Colgate

Category Champions

This award recognises the brand owner or parent with the most category-leading brands in its portfolio, according to the 2016 Checkout Top 100 Brands report, in association with Nielsen.

Previous winners of this award include: Unilever.

Highest New Entry (Food & Beverage)

This category acknowledges the brand that has entered this year’s Checkout Top 100 Brands, in the highest position, in the food and beverage arena.

Previous winners of this award include: Carroll Cuisine.

Highest New Entry (Non-Food)

This award acknowledges the brand that has entered this year’s Checkout Top 100 Brands, in the highest position, in the non-food sector.

Previous winners of this award include: Nicky.

Most Brands in Top 100 Brands

This category acknowledges the brand powerhouse that boasts the most brand names in this year's Checkout Top 100 Brands report, in association with Nielsen.

Previous winners of this award include: Unilever.

judging process

Entries for the 2016 Checkout National FMCG Awards will be accepted until Friday 12 August. No late entries will be entertained. There is no charge to enter the awards, applicants should click here for details on how to enter.

The judging panel for the 2016 Checkout National FMCG Awards will comprise acknowledged retail commentators and consultants as well as a number of industry experts.

Category details can be found by clicking here. If entering any of the 'Best Advertising Campaign' categories, please give details of the agency/creative team used in the campaign.

With each entry, please provide as much information as possible about the campaign/product/sales team you are entering, including examples of how successful it has been and its effect on customer/industry perceptions about the category/sector.

The judging process is expected to be completed by the first week of September, at which time all finalists will be contacted.

For further information, contact editor@checkout.ie

take part

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Sponsorship Opportunities

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About us

The most influential publication for the grocery retail and FMCG sector in Ireland, Checkout has been in operation for more than 40 years, during which time it has established itself as the premier source of news, information, market data and insight into the Irish retail grocery sector.

Checkout is part of a publishing group which includes the leading pan-European retail magazine, ESM, Hospitality Ireland and the weekly Retail Intelligence newsletter.

Checkout is distributed to the owners and managers of retail stores across the independent, multiple, forecourt, discount, speciality and symbol sectors, including store managers and key executives at head office level in multiples, discounters and wholesalers. Checkout is also distributed to food manufacturers, importers, distributors, logistics providers and all support industries supplying the grocery sector.