According to the latest Consumer Insights report from Empathy Research, more than 1 in 4 (27%) consumers that have purchased items from salad bars in supermarkets or convenience stores think salad bars offer better value than branded alternatives.
Less than a third (31%) of the 1,000 Irish consumers surveyed purchase items from salad bars in supermarkets or convenience stores weekly, while a further 25% purchase from salad bars once a month. Some 6 out of 10 respondents with children (60%) purchase items from salad bars at least once a month.
Looking at this by age, under 25s are the least likely to purchase items from salad bars in supermarkets or convenience stores, with over a quarter of 18-24 year olds citing they never purchase salad bar items, compared to 15% of 25-34 year olds, 18% of 35-44 year olds, 16% of 45-54 year olds and 18% of 55+ year olds.
Salad bar purchasers are more likely to agree that items from salad bars beat branded alternatives on quality, with a third (33%) citing they believe salad bars in supermarkets/convenience stores are better quality than main brands. Again, male purchasers (37%) were more of this opinion than female purchasers (30%).
Click here for more information from Empathy Research.
© 2015 - Checkout Magazine by Niall Swan
