Avonmore Tops Kantar 'Brand Footprint' Rankings For Second Successive Year
Published on May 14 2014 8:34 AM in A-Brands
Avonmore has been named the 'most chosen' grocery brand in Ireland for the second year running, following the publication of Kantar Worldpanel's annual 'Brand Footprint' rankings. The Glanbia brand...
Avonmore has been named the 'most chosen' grocery brand in Ireland for the second year running, following the publication of Kantar Worldpanel's annual 'Brand Footprint' rankings.
The Glanbia brand was picked an average of 27 times per year by 81% of the population, the study found. Brennan's bread ranks second on the list (again for the second year in a row), having been picked an average of 24 times by 73% of the population, while Denny ranks third, having been picked on average 19 times by 80% of the population.
Unlike Checkout's Top 100 Brands, produced in association with Nielsen, which is based on actual retail sales totals, Kantar's 'Brand Footprint' ranking is based on an analysis of measures of how many households purchased a brand at least once a year (penetration), and the average number of times households bought that brand (frequency).
Other brands that feature in the top ten include Knorr (4th), Jacobs (5th), Batchelors (6th), Muller (7th), Heinz (8th), McVities (9th) and Galtee (10th).
“Irish brands such as Brennans and Denny continue to dominate, showing that shoppers are looking for brands that they know and trust," said David Berry, commercial director at Kantar Worldpanel. "Knowing exactly where our food is coming from is more important than ever after the horsemeat scandal, and has reinforced the importance of brands with clear Irish roots to our consumers."
Kantar Worldpanel’s Brand Footprint Ranking reveals the strength of brands in 35 countries around the world, across the food, beverage, health and beauty and homecare sectors.