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Ballymaloe Foods To 'Significantly' Invest In Irish Pasta Sauce Market In 2021

Ballymaloe Foods has announced that is planning to increase its focus on the pasta sauce market this year, with a ‘significant’ investment.

Just one in 20 branded pasta sauces sold in Ireland is an Irish pasta sauce, the company noted.

Maxine Hyde, general manager at Ballymaloe Foods, said, “The Irish pasta sauce market is heavily influenced by international brands, but we want to see more people reaching for an Irish product when they find themselves in front of the shelf in supermarkets.

“We are very excited to significantly invest in this market in 2021. Our pasta sauces are Irish made, with all natural ingredients. We also have the fastest-growing pasta sauce brand in Ireland, and it is amazing to see this level of support in the market from consumers. Over the last year, we have seen so many new consumers starting to use some of our products, and pasta sauces have proved a huge hit,” Hyde added.

Looking Ahead

The family-run business noted that it plans to move away from the use of plastic packaging and has switched to glass jars for its pasta sauces.

Ballymaloe Foods announced that it is also planning to expand its online shopping platform this year.

In 2020, the company launched an online shop due to the fact that it had ‘received lots of queries from people who had family who couldn’t make it home for Christmas, but wanted to have a taste of home.’

“Even though this is currently a small side of the business for us, it is exciting to be expanding how we are reaching our consumers,” Hyde added.

Based in East Cork, the company has a range of 18 products and exports to ten countries, including the UK and the US.

Its product range includes relishes, pasta sauces, beetroot, mayonnaise and dressings.

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