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Ballymaloe Foods Signs New Deal With Tesco Great Britain And Northern Ireland

By Donna Ahern
Ballymaloe Foods Signs New Deal With Tesco Great Britain And Northern Ireland

Ballymaloe Foods has announced that it is growing its business in Great Britain and Northern Ireland thanks to increased demand for its products.

The Cork based food company said it has signed a new nationwide deal with Tesco in Great Britain which will see 170 additional stores stocking its Ballymaloe Original Relish.

The additional stores bring the total to more than 500 stores across Great Britain and Northern Ireland.

“We have strong ambitions to grow in Great Britain and Northern Ireland. There is so much love for the brand across retail and foodservice and it is wonderful to see that our Original Relish is on Tesco shelves in every corner of the UK," said Maxine Hyde, general manager of Ballymaloe Foods.

Ballymaloe Pickled Irish Beetroot

In addition, Ballymaloe Foods said it has agreed a deal with Tesco in Northern Ireland to stock Ballymaloe Pickled Irish Beetroot for the first time.

The Beetroot is available in dices or slices and is a great accompaniment to salads, sandwiches and much more. Ballymaloe Foods is working in partnership with Valeo Foods to distribute its products, the company said.

"Our products continue to be extremely popular in Northern Ireland and the addition of Ballymaloe Sliced and Diced Beetroot means even more choice for the consumer," Hyde said.

"Over the last few years our Original Relish has become the go-to relish for many foodservice places in the North and we are delighted to be appearing on menus in places such as General Merchants, Blend and Batch, Toast Office and RetrosGrilled Cheese,” she added.

Partnership 'Further' Developed 

Commenting on the new deal Peter Rodgers, business manager, Valeo Foods Northern Ireland said has been "fantastic" to further develop the partnership with Ballymaloe Foods and Tesco Northern Ireland.

All the beetroot used by Ballymaloe Foods is planted, pickled and packed locally in East Cork making it the only 100% Irish locally produced beetroot available nationwide.

"The entire range of Ballymaloe Sliced and Diced Irish Beetroot has been recognised at the Great Taste Awards in 2020 and 2021 and displays the unmistakable black and gold logo, a stamp of excellence that is recognised by retailers and consumers alike," he said.

© 2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-Brands news, click hereClick sign up to subscribe to Checkout.

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