Ballymaloe Secures Tesco UK Listing For 900 Stores
Published on Mar 17 2015 12:14 PM in A-Brands
Irish food company Ballymaloe Country Relish has secured a listing to stock 900 Tesco UK stores with its original country relish from April this year.
The news follows the Cork-based brand’s participation in the Tesco supplier development programme with Bord Bia, which saw its relish available in the world foods section of 200 Tesco UK stores.
Maxine Hyde of Ballymaloe Foods said of the deal, “We joined the Tesco supplier development programme with Bord Bia during its first year in 2012 on the export level of the programme […]
She added, “Over the past couple of years we have strengthened this relationship, working with the Tesco Ireland team in Dun Laoghaire and we look forward to this next phase with our delicious relish lining the shelves in over 900 Tesco UK stores from next month.”
Tesco Ireland Commercial Director John Paul O’Reilly further commented, “Ballymaloe relish is an iconic Irish product and the brand itself is an example of a passion for food and a sense of entrepreneurship being handed down through the generations of a family business from Myrtle Allen to her daughter Yasmin and her granddaughter Maxine. This versatile ingredient is a perfect accompaniment for sandwiches, cold meats, salads and we hope to see it lining the table of family barbeques in the UK this summer.”
© 2015 - Checkout Magazine by Jenny Whelan.