Berocca has created a new single serving functional vitamin sachet to attract those who don’t routinely shop for vitamins. Through making the brand more accessible to on-the-go consumers, new Berocca Singles offer consumers a healthy alternative to more traditional energy drinks.
Berocca Singles is a unique proposition for the convenience and impulse channel, offering an incremental sales opportunity for retailers and further providing perfect link sale opportunities with bottled water.
The vitamin and minerals is market is worth circa €8.5 million in grocery, with Multivitamins the largest category within this and Berocca the No. 1 brand with 46% share (*Nielsen Scantrack, May 18th 2014).
Berocca Single sachets offer retailers an opportunity to unlock a share of this market with a tried and trusted brand. With over four in five Irish consumers having heard of Berocca and over 20% of Irish consumers having tried Berocca in the past 12 months (Coyne Research January 30, 2014), Berocca not only brings a new offering to the market but a significant existing loyal group of consumers.
The sachet contains one orange tablet that works exactly the same as Berocca Performance tablets in the standard tube format. The vitamin sachet tablet must be dissolved in water to create the energy-releasing vitamins and mineral drink.
Berocca does not contain any artificial stimulants, caffeine or sugar. Berocca Single Serve Sachets are available in shelf-ready countertop packaging to assist ease of shop and merchandise in-store. The launch will also be supported by nationwide Outdoor, Morning Radio, Sampling and In-store POS including Clips Strips for dual siting.
Speaking about this brand development Enda Ryan, Brand Manager for Berocca said: “We developed Berocca Singles to address the growing consumer demand we see for healthy functional vitamin products on the go. Berocca Singles provides consumers with a sugar & caffeine free, refreshingly tasty functional vitamin product packaged in a convenient foil sachet, perfect for that on the go consumer.”
New Berocca Single Sachets will be available from September 14 in grocery convenience and forecourt stores nationwide.