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Bord Bia Launches Search For Fellowship Programme Participants

Published on Jan 7 2016 12:10 PM in A-Brands tagged: Bord Bia / Keogh's / Michael Smurfit Graduate Business School

Bord Bia Launches Search For Fellowship Programme Participants

Bord Bia and the UCD Michael Smurfit Graduate Business School have launched a search for 20 graduates to take part in the their eighth international marketing Fellowship programme.

The programme brings together academic learning and practical experience, with the successful applicants undertaking projects in overseas markets on behalf of Irish food and drink companies, while working towards a Masters degree.

Professor Damien McLoughlin, UCD Michael Smurfit Graduate Business School described the programme as "a unique learning opportunity in which academic attainment and business experience support each other mutually."

He added that, "Participants gain from the strong emphasis on professional and career development. Many are now in excellent roles in the Irish food sector."

CEO of Bord Bia, Aidan Cotter commented, "We are looking for some of Ireland’s most ambitious, energetic and motivated individuals to represent us on the world stage and make a real difference to the future of our food and drink industry."

More than 650 business development projects have been completed on behalf of Irish food and drinks companies as part of the programme to date, and according to Cotter, it could "contribute anything from €10 to 20 million in additional sales for Irish food and drink companies over a three year period."

Gareth Murphy of Keogh’s Crisps has also praised it, saying, "In the last four years we have worked with eight different Fellows completing market research and business development assignments on our behalf in overseas markets.

"The Fellowship has given us a deep understanding of the crisps and snacks markets in these markets and as a result we have a better understanding of the relevant channels for our products."

Applications are now open for the Msc. International Marketing Practice, and those applying should be graduates with a minimum of two to three years work experience and an interest in business development and sales. Some placements will also require fluency in a second language.

The 20 candidates chosen will receive a bursary of €22,800, as well as having their tuition fees paid.

© 2016 - Checkout Magazine by Jenny Whelan.

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