Chocolate maker Cadbury has announced a reduced sugar version of its Dairy Milk bar, according to Newstalk.ie.
Cadbury said it produced the reduced sugar variant in response to the obesity crisis and confirmed the bar is due to go on sale next week.
It will have 30% less sugar than its predecessor, something Mondelez International has called the “the most significant innovation in the brand’s history”.
The new bar’s sugar content will be 39g per 100g, down from the original 56g per 100g. The calorie content will be more or less the same.
More Choice, Same Taste
Glenn Caton, Mondelez International president for Northern Europe, said the science behind the reformulation was a "trade secret" but the taste will be "incredibly similar" to the original.
"It tastes very, very close to the original but a little less sweet,” He said. “It's been tested extensively on consumers and they love it."
“Taking sugar out of our products isn't easy and will take time.”
Newstalk also reported that the company is planning to create reduced versions of some of its other brand favourites like Oreo and Maynards Bassetts Wine Gums and Jelly Babies.
"Ultimately they are treats and people expect them to taste great, but we're working hard to find innovative solutions that provide more choice without compromising on their world-renowned taste and quality."
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.