Cadbury launches a limited edition of Cadbury Dairy Milk Remembrance Bar in memory of 100 years since the end of the First World War.
The 360g bar has the same wrapper draft when it was sold during the war, but adorned with Poppies, which became a symbol of Remembrance after the First World War.
In partnership with Royal British Legion, the confectionary company donates 30% from every bar for the British Armed Forces, veterans and their families as a support for those who have been affected by war.
Thank You Movement
Cadbury has been also supporting the Legion through a year-round calendar of fundraising events and activities, including the Thank You movement, which aims to thank all who served, sacrificed and changed our world during the First World War.
“Through our Remembrance Bar and partnership with the Royal British Legion, we are saying ‘Thank You’ to all who served, sacrificed, and changed our world during the First World War," said Beth Cameron, brand manager,Cadbury.
The movement shares the remarkable stories of those that had been to the war, including not only the workforce, who helped the war effort on the battlefield and the home front, but the ‘Cadbury Angels’, women who took up roles within the business during war time and sent almost 30,000 care packages to men serving on the frontline.
While more than 2,000 Cadbury employees joined the armed forces, many others provided critical care for injured soldiers through the Friends Ambulance Unit, established by Laurence Cadbury.
"The remarkable stories of the Cadbury workforce 100 years ago have shaped the business we are today and are particularly important for us to remember at the centenary of the end of WWI,” said Cameron.
"Cadbury made a great contribution to the First World War by sending morale boosting gift packages to soldiers on the front line and converting Cadbury buildings to hospitals for the injured back home," adds Catherine Davies, head of remembrance at the Royal British Legion.
Many of the wounded were brought back to Bournville where Cadbury properties were converted to hospitals.
© 2018 Checkout – your source for the latest Irish retail news. Article by Maria Cabecos. Click subscribe to sign up for the Checkout print edition.