Coca-Cola Announce Launch Of Coca-Cola Life In Ireland
Published on Oct 9 2014 4:44 PM in A-Brands
Coca-Cola Ireland have announced the imminent launch of the latest addition to the Coca-Cola portfolio, Coca-Cola Life, set to be available in Ireland from the end of January 2015.
The variant was piloted in Argentina and Chile in 2013, and recently launched in Great Britain. The new variant contains 89 calories, a third fewer calories then regular cola, and contains less than a third of the sugar. It is sweetened with a blend of sugar and naturally-sourced stevia leaf extract.
Coca-Cola Life will be the first innovation by Coca-Cola to launch in Ireland since the introduction of Coca-Cola Zero in 2006. Commenting on the proposed launch next year,
Jon Woods, General Manager of Coca-Cola UK and Ireland said: “We are pleased to add Coca-Cola Life to the Coca-Cola portfolio in Ireland. It complements our existing brands and is well-positioned to meet changing lifestyle trends, providing people with a great-tasting, lower-calorie cola sweetened from natural sources.”
Coca-Cola Life will retail in a 2L PET bottle, 1.75L PET bottle, 500ml PET bottle, an multipack of eight 300ml cans, and a 330ml can. All packs will be fully recyclable and the 330ml can will contain recycled materials.