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Coca-Cola Announces Plans To Open New Digital Hub In Ballsbridge

By Donna Ahern
Coca-Cola Announces Plans To Open New Digital Hub In Ballsbridge

Coca-Cola has announced its plans to open a new digital hub in Ballsbridge, Dublin.

This Digital Hub, which will employ 40 technical professionals in the first phase, will be at the centre of helping Coca-Cola to accelerate its digital transformation journey, the company said.

The south Dublin centre is one of six worldwide and the digital hub team will span a broad range of roles – from business relationship managers to technical product owners, data engineers and MarTech developers.

Recruitment is already underway, the company said.

Confirming the announcement today a Coca-Cola spokesperson said, “Coca-Cola is embarking on an ambitious transformation journey, completely changing the way it operates to support continued growth and innovation."

"The recent establishment of a global technology organisation is central to this transformation and we hope will power the company globally to step change its capabilities through scaled world-class digital platforms."

Looking Ahead

The soft drinks giant noted that Dublin was selected as a location for the hub due to its growing international reputation as an innovation city and because of the wealth of technical talent that lives in or close to the city.

“These digital hubs will have a team of talented technology professionals who will leverage the power of IT to capture quality marketing insights quickly, helping to inform smarter decisions, respond to consumer demands and support commercial goals and objectives by using data and analytic solutions,” Coca-Cola said.

Recruitment Is Underway 

Coca-Cola said that recruitment for the roles at the Ballsbridge hub is currently underway with the company looking for ambitious and talented people to help the direction of Coca-Cola’s future through data-driven insights.

Tánaiste Leo Varadkar commented, “This is great news from Coca-Cola. It demonstrates the vibrancy and attractiveness of Dublin as a place to invest."

"These 40 new jobs are most welcome, I’m sure Coca-Cola will benefit greatly from the highly skilled workforce available in the city,” he said.

Welcoming the announcement Martin Shanahan, CEO, IDA added, “Coca-Cola has a long history of operating in Ireland and it’s welcome news that the company has made the decision to expand its workforce here and locate one of its new Digital Hubs in Dublin."

2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more a brands news click here. Click sign up to subscribe to Checkout.


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