Coca-Cola Ireland announced today (25 April) that it is investing €1 million in marketing and is planning to give away 500,000 samples of its Zero Sugar in cities and festivals across the country, as part of its destination themed campaign.
Through the campaign it is giving Irish consumers the chance to win a holiday to destinations at home or abroad.
It will replace the iconic logo on bottles of Coca-Cola, Coca-Cola Zero Sugar and Diet Coke with the names of the world’s top holiday locations both overseas such as Hawaii, Bali, or Miami as well as local areas such as Kerry, Salthill and Portrush.
Aoife Nagle, Marketing Manager at Coca-Cola Ireland said: “Irish people love to travel, and who wouldn’t enjoy a once-in-a-lifetime trip to one of the world’s most glamorous far-flung locations?
“But, we also know that there’s no place like home. And in recognition of our own great local tourism industry we are including a number of familiar local hotspots as part of the competition.
“In doing so, we want to remind Irish people why Coke makes summer more special, at home or abroad"
The on-pack promotion and iconic packaging design will be supported by a significant marketing campaign that includes TVC, digital OOH, social media, PR and influencer campaign. Its new summer TV commercial called 'Pool Boy sees Coca-Cola', will also launch on 15 May as part of it publicity activity.
Nagel added, “To support the iconic packs, we will be investing €1 million in marketing which includes widespread sampling, an extensive digital campaign, a new TV creative, outdoor and PR.”
The campaign will feature across a number of countries in Europe and will kick off in Ireland in May and will run for 11 weeks until 30 July.
© 2017 - Checkout Magazine by Donna Ahern