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Coca-Cola Launches First Major Campaign Following Pandemic

Coca-Cola Ireland has announced the launch of a new campaign, Open Like Never Before.

Featuring a manifesto poem written specifically for Coca-Cola by award-winning spoken word artist, George The Poet, the campaign aims to mark a time of social and cultural change post pandemic, the soft drinks company said. .

The campaign, created and developed by 72andSunny Amsterdam, launches following a seven month pause on air, the longest ever for Coca-Cola, which saw the brand redirect resources to support relief efforts around the world.

“This year, Coca-Cola was off air for the longest time in history as we redirected our support to relief efforts," said Petre Sandru, country manager, Coca-Cola Ireland. 

"The Open Like Never Before campaign is founded on the belief that we don’t just have to go back to normal following this huge change in everyone’s lives. Instead, it’s our ambition to move forward and make the world not just different, but a better, more open place," he added. 

View the ad here:

https://www.youtube.com/watch?v=srb-NtuADzA

Donations 

Alongside bottling partners and The Coca-Cola Foundation, The Coca-Cola Company donated more than $100m globally to organisations to support leading relief efforts.

In Ireland, as well as donating over 600,000 drinks to those working on the front line, financial support was given to FoodCloud, which has enabled the charity to deliver the equivalent of 100,000 meals to communities in need, it added. 

© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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