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Ferrero Acquires Wagon Wheels Owner For Undisclosed Sum

By Donna Ahern
Ferrero Acquires Wagon Wheels Owner For Undisclosed Sum

Nutella-maker Ferrero today announced that it has entered into a definitive agreement to acquire Burton’s Biscuit Company from Ontario Teachers’ Pension Plan Board.

Burton’s employs approximately 2,000 people across six manufacturing locations in the UK and generated sales of more than £275 million during the last 12 months.

Burton’s produces some of the best-loved brands in the UK biscuit market including Maryland Cookies, Jammie Dodgers, Wagon Wheels, Paterson’s and Thomas Fudge’s.

The business has a history in the British biscuit market dating back to 1935, with a very strong heritage and brand awareness.

Six Production Facilities


As part of the transaction, Ferrero said will take over the six production facilities in the United Kingdom, which are based in Blackpool, Dorset, Edinburgh, Livingston, Llantarnam and Isle of Arran.

Through this acquisition, the Ferrero-related Company said it expects to enlarge the offer of products in the sweet biscuits market, further to the previous acquisitions of Biscuits Delacre, Kelsen Group and Fox’s, the company said.

Ontario Teachers’ acquired Burton’s in 2013 and has helped grow the business through 'continued investment across the branded, retailer brand and third-party global brand portfolios, in addition to organic initiatives and bolt-on acquisitions'.

Financial Advisors 

Davis Polk & Wardwell, LMS Legal LLP (competition law advisors) and Houlihan Lokey served as legal and financial advisors to the Ferrero-related Company.


Kirkland & Ellis and Stamford Partners served as legal and financial advisors to Ontario Teachers’.

© 2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-Brands news, click here. Click sign up to subscribe to Checkout.

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