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Flahavans: Consumers Spend Less Than 10 Minutes On Breakfast

Flahavan’s have released a survey on people’s breakfast habits, to mark Porridge Week, which starts today and runs until October 11. The survey revealed that people spend less than ten minutes a day over breakfast during the week.

Meanwhile, more men than women (41% and 33% respectively) claim that having breakfast is the most important thing they do in the morning.

Having a cup of tea or coffee ranks only fifth most important, while checking the news or social media is prioritised by 3% of the 945 people surveyed.

The seventh generation family owned-business, Flahavan’s, ranked as the top-selling breakfast cereal in Checkout Magazine’s Top 100 Brands 2014.

© 2014 - Checkout Magazine by Emily Horne.

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