Granola Producer Just Live A Little Expands Into European Markets
Northern Irish breakfast cereals producer Just Live a Little has won its first business in a raft of European markets including Spain, Portugal, Italy, Belgium and Slovenia.
The export deals are for the county Down family firm’s five popular granolas, including the gluten free and no added sugar varieties. The latest agreements mean that Just Live a Little is now selling around 60 per cent of its luxury breakfast cereals to customers outside Northern Ireland.
The distributors in each market are: Anamac in Porto, Portugal; the Taste of America supermarket in Madrid, Spain; A.P.Distribuzione in Italy; ISPC, Gent in Belgium; and Epicurean of Ljubljana, Slovenia which counts among its customers Mercator, the country’s biggest supermarket chain.
The granolas are handmade and preservative free and have been created by husband and wife team David and Jill Crawford, founders of Just Live a Little in 2011. The handcrafted granolas are slow baked and available in a range of flavours.
Sales director Jill Crawford, commenting on the new exports, says: “We are delighted to have won business in such an extensive range of European markets. The new markets are encouraging breakthrough sales from our sharp focus on growing business outside Northern Ireland. We’ve devoted time and other resources to the development of a network of well-established distributors offering channels to market that fit our gourmet products.
“We also sealed deals recently with Netto in Sweden and Foodist in Germany for our breakfast products. These followed earlier exports to key markets in Taiwan, Hong Kong, the United Arab Emirates and Malaysia. In addition, our luxury breakfast cereals are available from leading UK supermarkets including Waitrose, Tesco and Asda and from on-line retailers such as Ocado and Amazon.”
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