Ireland’s biggest brands are putting it up to their international counterparts in the latest edition of the Checkout Top 100 Brands, produced by Checkout magazine in association with Nielsen.
While Coca-Cola continues to lead the Top 100, occupying number one position for the eleventh year in a row, Avonmore (2nd), Brennans bread (3rd) and Tayto (5th) all make the top five, indicating the level of loyalty consumers have to Ireland’s biggest household names.
Other Irish brands making headway in this year’s list include Jacob’s (9th), Club soft drinks (13th), Irish Pride (14th), Dairygold (15th ) and Pat the Baker (22nd), while others such as Flahavan’s (52nd), MiWadi (59th) and Brady Family ham (61st) are achieving their highest ever position in this year’s chart.
The Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest selling brands in the marketplace. Nielsen measures the sales performance of over 6,500 brands from over 200 product classes in compiling the report.
“I think what this year’s Top 100 Brands shows us is that with those brands that have invested and put a good plan in place, the opportunities are there to grow,” said Matt Clark, Commercial Director, Ireland, Nielsen.
“Brands have a big part to play in terms of driving differentiation, and they can only do that by bringing innovation to the marketplace.”
Some of the biggest movers in this year’s Top 100 Brands report are Wrigley’s Extra (10th), which rises one place to enter the top ten for the first time; Kinder, up six places to 29th; Keelings, up nine places to 45th; Weetabix, up five places to 51st; Andrex, up eight places to 56th; Cully & Sully, up eleven places to 69th; M&Ms, up 13 places to 86th; and Greene Farm, up 14 places to 92nd.
The biggest mover this year is Carroll Meats, which rose an impressive 41 places to sit at 72nd in this year’s Top 100. A total of 24 brands have seen their position increase by five places or more.
***PODCAST*** Checkout has produced a special podcast to coincide with the launch of our Top 100 Brands report. Click the link below to listen
Checkout Top 100 Brands 2015 - The Top 20
1. Coca-Cola
2. Avonmore Milk
3. Brennans
4. Cadbury Dairy Milk
5. Tayto
6. Lucozade
7. 7UP
8. Walkers
9. Jacobs
10. Extra
11. Yoplait
12. Pampers
13. Club
14. Irish Pride
15. Dairygold
16. Müller
17. Goodfella's
18. Danone
19. Nescafé
20. Red Bull
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© 2015 - Checkout Magazine by Stephen Wynne-Jones
