John West has announced it has appointed Stafford Lynch as its sole distributor in Ireland under a new three-year contract.
The agreement will see Stafford Lynch deliver over one million cases annually to retail and wholesale customers across Ireland, the seafood brand said.
The announcement follows extensive work undertaken in recent months by John West and its parent company Thai Union to reconfigure its supply chain in response to Brexit, to ensure seamless distribution and delivery of its products to customers in Ireland, it added.
“John West and Thai Union have taken very decisive action to address the significant challenges raised by Brexit, relating primarily to tariffs and new customs regulations," said Peter Rooney, Ireland country manager at John West.
"As the agreement with Stafford Lynch reflects, we have significantly restructured our extensive supply chain to ensure that we can continue to supply the Irish market and Irish consumers with our extensive range," he added.
Storage, Distribution And Administration
Under its new plan, and the contract with Stafford Lynch, John West said all of its consignments will now be shipped directly into Dublin port from where all storage, distribution and administration for Ireland will be handled by Stafford Lynch.
“We are delighted to have been entrusted by John West to handle all their storage, distribution and related administration in Ireland and look forward to a mutually beneficial partnership," commented Conor Whelan, managing director of Stafford Lynch.
"It is yet another example of how Brexit has thrown up considerable issues for many businesses in Ireland, including our own, and we are very committed to providing the right solution to the John West team to help deliver on their brand and commercial objectives," he added.
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