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Krispy Kreme To Expand Into Tesco And Circle K Next Week

By Donna Ahern
Krispy Kreme To Expand Into Tesco And Circle K Next Week

Krispy Kreme has announced that its fresh doughnuts will be available from a select number of Tesco Ireland stores nationwide and Circle K's Kill North store on the N7 from next week.

The first phase of Krispy Kreme’s introduction to retail stores includes 20 locations including Tesco Extra stores in Clarehall, Naas, Maynooth and Balbriggan and Tesco superstores in Tallaght, Stillorgan, Bloomfields, Bray and Ballybrack along with Circle K Kill North, the doughnut brand said.

“At Tesco, we’re always looking to add a variety of products to our range that will provide more choice for our customers," said John Brennan, fresh foods director, Tesco Ireland.

Customers will be able to choose from some of their most popular doughnuts, including original glazed, chocolate dreamcake, lotus biscoff and nutty chocolatta.

"At Circle K, we strive to make our customer's lives easier and now, motorists can refuel at our Kill North facility in more ways than one. We look forward to sharing details of more stores that will be making Krispy Kreme’s delicious doughnuts available to customers soon," added Mary McDonald, senior category manager for Food Development at Circle K Ireland.

All Krispy Kreme doughnuts will continue to be made in its flagship Blanchardstown branch and delivered directly to each store every day.

Customers can choose their own dozen from the range of single doughnuts along with Bites and Minis from Krispy Kreme’s digital display cabinets, the company said.

"The investment required in these cabinets represents a significant capital expenditure for our business and helps deliver a magical brand experience," said Declan Foley, Krispy Kreme country manager for Ireland.

‘Hot Now Experience’

This Summer will also see the introduction of a selection of new Krispy Kreme stand-alone stores (to be announced) including the much-anticipated flagship ‘Hot Now Experience’ store in Dublin’s iconic Central Plaza, Dame Street.

The Hot Now experience means Krispy Kreme will be serving piping hot, freshly made glazed doughnuts fresh off the line.

"In addition to the cabinets our new ‘Hot Now’ store in Central Plaza will be a fully immersive experience for Krispy Kreme fans as they get to see the product from start to finish," Foley added.

According to Krispy Kreme since its opening in 2018, the phenomenal success of the Blanchardstown store has enabled the business to delight customers, support local people and suppliers, and positively engage with community stakeholders.

While the impact of COVID-19 on business operations has been significant, the company said it has established working practices that ensure doughnuts and drinks can be provided safely and in line with the different levels of restrictions in Ireland, with the ability to remain flexible and ready to adapt services and processes as needed.

© 2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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