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Naturo Natural Pet Food Launches Latest Marketing Campaign

By Donna Ahern
Naturo Natural Pet Food Launches Latest Marketing Campaign

Naturo Natural Pet Food has announced it has launched its latest marketing campaign which will be seen across TV and digital channels across the UK and Republic of Ireland and will last for 10 weeks.

The brand has said it has seen exponential growth over the past year, taking the spot as the number one Natural Wet Dog Food in GB (Nielsen, 2020) and a 64% increase in online sales in just the first quarter of 2021.

This success is in addition to a thriving retail and pet trade performance, seeing a launch into the Canadian market at the end of last year to add to their global portfolio. Naturo is now sold in 18 countries worldwide, it added.

Operated under a family run company, Mackle Petfoods, in Co. Armagh, Northern Ireland, the company said 'this is welcomed success and expansion for the brand.'

'It’s Only Natural To Care'

The current campaign focuses on the message 'It’s only natural to care' and captures moments of caring between dogs and owners in everyday life.

“We are ecstatic to release our latest campaign, following the success of our two digital campaigns in 2020, which seen over 52 million impressions and a 607% increase in daily website visits. Our messaging relays not only the natural bond held between pet parent and dog, but the 100% natural properties of our dog food," said Claire McNally marketing manager.

"With a huge hike in pet ownership over the past year, more and more people around the UK and Republic of Ireland will be able to identify with the small acts of caring and kindness we demonstrate in our latest campaign,” she added.

Naturo is available at major retailers and pet trade stores across the UK and ROI, as well as independent retailers and for online ordering through their website

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