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New Waterful Baby Wipes Wins 'Best New Product' Accolade At Mums & Tots Awards 2021

By Donna Ahern
New Waterful Baby Wipes Wins 'Best New Product' Accolade At Mums & Tots Awards 2021

Waterful plastic-free baby wipes, has won Best New Product Award after just a few months on supermarket shelves.

After two weeks of voting, the public chose their winners for the 9th annual Mums & Tots Awards 2021.

With over 90,000 Mums voting in the awards, Waterful plastic free baby wipes scooped first place for the Best New Product.

Having launched in February of 2021, Waterful baby wipes have gone from strength to strength on both sides of the Atlantic.

It is now listed in over 10 countries, including Sweden the US, Canada & Kuwait.

Speaking about Ireland’s fastest-growing baby wipe brand and the award win, Aidan Small, buying manager, baby category, Tesco Ireland commented, “A huge congratulations to the team at Waterful – it’s a great achievement to win a best new product award after only nine months on the market."

"Our customers are seeking out brands that reflect their own sustainability ethos and are responding well to this new product. We look forward to more customers giving this product a try across the country,” he said.

Building Awareness

Waterful said that it continues to build awareness of an alternative baby wipe that is not just completely safe for a baby’s skin, but is 100% plastic free, a topic high on the global agenda.

Waterful baby wipes contain just two simple ingredients plus water, naturally breaking down within weeks so are super environmentally friendly, the company explains.

Tom Doyle, one of Waterful’s Founder’s, remarked, “We are honoured to receive such a great award particularly at a time when plastic-free is so topical."

"I also encourage anyone concerned about nappy rash or skin irritations to give Waterful baby wipes a try,” he added.

Tesco Ireland is the main supermarket stockist of Waterful. The plastic-free wipes are available at select Tesco stores nationwide.

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