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P&G Joins Humane Society International’s #BeCrueltyFree Campaign

Procter & Gamble has announced that it has joined the Humane Society International #BeCrueltyFree campaign, to ban animal testing for cosmetics in all major global beauty markets by 2023.

The campaign, which launched in 2012, aims to extend the European Union’s legal precedent – banning cosmetics animal testing and the sale of newly animal-tested cosmetics – to countries where this practice is still allowed or even mandated by law.

P&G’s support for the campaign will include joint education and capacity-building programs for non-animal alternatives, continued development of new animal-free approaches to safety assessment, and advocating for the legislative end of cosmetic animal testing in key global beauty markets.

A Force For Good

“We are pleased to partner with the Humane Society International in the quest to end cosmetic animal testing,” Kathy Fish, chief research, development and innovation officer, Procter & Gamble, said.

“I’m proud of the passion and expertise our researchers have contributed already to this goal. I know they will continue to be a force for good, providing leadership and advocacy to help achieve our shared vision.”

P&G has been a regular advocate for the development and regulatory uptake of animal-free test methods, and has collaborated with Humane Society International and the Humane Society of the United States for over two decades in doing so.

“We’ve invested more than $420 million over forty years in developing non-animal test methods,” Dr Harald Schlatter, P&G corporate communications and animal welfare advocacy, added.

“Our researchers have led or co-designed at least twenty-five cruelty-free methods that have replaced animal testing of cosmetic products. HSI and the HSUS have been powerful partners in advancing these methods globally.”

© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition. 

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