M&J Nutrition, an Irish food startup, has secured a regional listing for its ProU fortified yoghurts with 10 of Tesco's Dublin stores. From this weekend, ProU yogurts will be available in Tesco Merrion, Ballybrack, Dundrum, Stillorgan, Rathfarnham, Nutgrove, Rathmines, Finglas Clearwater, Clarehall and Artane Castle.
Michael Murphy, MD M&J Nutrition, said, "Tesco represents a big push forward for the ProU brand. In addition to SuperValu, it now effectively doubles our distribution in Dublin."
ProU yoghurt is available in some independent outlets, and has been on SuperValu shelves since June. It is hoped the brand will be rolled out nationwide following the success of this Tesco regional listing.
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