Tayto: latest news, analysis and insights | Checkout Magazine

Tayto To Launch 70th-Year Celebrations At St Patrick’s Day Parade

Tayto will mark its 70th year with a number of campaigns starting with Mr. Tayto’s appearance in the St. Patrick’s Day parade.

What Popular Drink Brands Can Teach Us About Brand Loyalty

Coca-Cola or Pepsi? Sprite or 7up? Brand loyalty plays a significant part with drinks brands, but it can be a useful tool when marketing any product.

Irish Brands Make Up Nearly Half Of Nation’s Top 50

Irish brands make up 44% of Ireland’s top 50 favourite brands of 2023. The data is based on Checkout Top 100 Brands with research from NIQ.

Did You Know ...? 27 June 2023

Tayto has released a new limited edition Meanies pickled onion flavour. The limited edition Tayto Meanies is available nationwide.

Mr Tayto Welcomes Arrivals At Dublin Airport With A Bag Of Tayto

Mr. Tayto has been dispatched today (29 May) to Dublin airport to welcome arrivals with a bag of Tayto crisps, to 'share the true taste of home with touris...

The Demand For Crisps And Snacks Is Showing Significant Growth

Demand for one of the largest categories in the grocery retail sector – crisps and snacks – is showing significant growth and is set to surge f...

Ireland’s Top 5 Crisp And Snack Brands Are Worth A Packet

Ireland is a crisp and snack loving nation. Research shows that the category has so far felt little impact of recent-high inflation and in fact sales withi...

One In Five Consumers Struggling To Make Ends Meet, Research Shows

Growing inflation on groceries is increasing pressure on consumers and changing the way they shop, delegates at a key food and drinks industry symposium ho...