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The Latest Scoop

Published on Apr 13 2021 4:22 PM in A-Brands tagged: Trending Posts / M&S / Ice Cream / Paywall / Percy Pig

The Latest Scoop

Ice cream consumption is set to soar as consumers seek respite from summer heat. Donna Ahern reports.

As the countdown to the summer begins, ice cream, which is synonymous with all things sweet and sunny, is repositioning itself as a seasonal essential.

Ice cream is a category where consumption is often an occasional occurrence and one that is at the centre of fun-filled and family get togethers.

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