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The Latest Scoop

By Donna Ahern
The Latest Scoop

Ice cream consumption is set to soar as consumers seek respite from summer heat. Donna Ahern reports.

As the countdown to the summer begins, ice cream, which is synonymous with all things sweet and sunny, is repositioning itself as a seasonal essential.

Ice cream is a category where consumption is often an occasional occurrence and one that is at the centre of fun-filled and family get togethers.

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