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Weekly Roundup... 1 June 2020

Published on Jun 1 2021 5:50 AM in A-Brands tagged: Tesco / Total Produce / Carrefour Italia / Roe & Co

Weekly Roundup... 1 June 2020

Total Produce has confirmed its sponsorship of the UK 'Eat Them To Defeat Them' TV campaign. Using 'best-in-class advertising and in-school programmes' the campaign is designed to 'encourage children to eat more vegetables,' the group explained. Launched during primetime programming on ITV on Saturday night (29 May), the £3 million TV campaign will continue through to 16 July. The promotion will be supported by a £1 million above the line and digital campaign supported by digital giants such as Twitter, Spotify and Mumsnet. Total Produce noted that the school's intervention programme will see 500,000 children at 1,900 primary schools receive 'Eat Them To Defeat Them' mission packs, across the UK.

Situated at the former Guinness Power Station, in the heart of Dublin’s Liberties district, the Roe & Co Distillery has announced it will once again offer up its home this summer to local businesses. Roe & Co Distillery highlighted it is collaborating with six local restaurants to bring a lineup of global tastes to its Cocktail Village, James's Street, Dublin 8 this summer, effective from the 10 June.   D-8TE is a unique, gastronomical experience that celebrates flavours from around the world, the distiller said. Spitalfields, Pickle, Bahay, Nightmarket, Matsu and Lil Portie will be serving up set menus with 'big flavours.' Each menu will feature a unique curated Roe & Co whiskey cocktail pairing inspired by the variety of dishes. 

Tesco is set to trial fully recyclable packaging for its 1kg new season potatoes and a reduction in the amount of paper used in its 2.5kg potato packaging. The packaging trial will last for 12 weeks across 100 stores, with plans to roll out the changes to more products if successful. The packaging change will initially cover the Tesco Ireland range of ‘New Season Early Potatoes’. The change will also reduce the amount of paper used in Tesco’s 2.5kg new season potatoes bag by 30% and remove almost 50,000 non-recyclable 1kg new season plastic bags from the waste system annually.

Carrefour Italia has announced that it has joined Filiera Italia, an association dedicated to the enhancement and promotion of agri-food products that are made in Italy. The partnership is founded on a commitment to sustainability in food supply chains, promotion of local and 'Made in Italy' products, and the fair distribution of value among all players in the sector. The collaboration between Carrefour Italia and Filiera Italia focuses on common values that inspire their respective commitments as groups. Alongside areas such as 'Made in Italy' and sustainability, the two groups have found common ground in avenues such as the preservation of localisms and territorial specificities in the country. 

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