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Lullaby Milk, First 'Grow With Aldi' Product Hits The Shelves

Published on Nov 14 2018 8:45 AM in Private Label tagged: Aldi / Bord Bia / Cork / Lullaby Milk

Lullaby Milk, First 'Grow With Aldi' Product Hits The Shelves

Aldi has announced that Lullaby Milk, one of the five winners of the Grow with Aldi supplier development programme, as the first of the group to go on sale in its nationwide stores.

“Lullaby Milk is the first of five exceptional products to make it to our shelves, with the remaining four products scheduled for a launch in January 2019," said John Curtin, group buying director, Aldi Ireland.

"The partnership with Gerald and Julian is key to our business objective of supporting local producers and in this instance, a dairy business with an excellent milk product".

Lullaby Milk 

Produced by Gerald and Julian Burns in Kanturk, Co. Cork and processed in North Cork Dairies, the milk has a high level of melatonin, a naturally occurring hormone found in both cow’s milk and the human body that helps regulate sleep.

“The support and mentoring offered by Aldi throughout the Grow with Aldi programme has benefitted our business immensely, and we are excited to see our product made available to Aldi shoppers across the country every day," said the Burns, Lullaby Milk.

Grow With Aldi Investment

In partnership with Bord Bia, Grow with Aldi was designed to help small to medium Irish food and drink businesses secure a retail listing with the discount supermarket.

Investing €500,000, Aldi has offered the participants the oportunity to receive tailored mentoring and access to bespoke workshops with Aldi buyers and Bord Bia technical experts, coaching them on the skills to help further develop their products and business.

© 2018 Checkout – your source for the latest Irish retail news. Article by Maria Cabecos. Click subscribe to sign up for the Checkout print edition. 

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