Cadbury has teamed up with PML's Design+ to launch a new OOH (outdoor advertising) campaign.
The campaign's theme is 'Glass and a half'. A billboard advertisement has been placed on Talbot Street in Dublin to promote the new campaign. This ad shows a glass and a half of milk being poured, which is the amount used in Cadbury's Dairy Milk bars.
Also, Cadbury have also set up a large Spangley billboard on Wexford Street in Dublin, featuring 32,000 discs to catch the eyes of onlookers.
Talbot sheet it’s a combined 48 sheet and 96 sheet, which we called the L144 Sheet.
In addition, Design+ also created digital ads in dPods across major Dublin retail outlets, displaying live action screen that show milk being poured onto the mall aisles.
PML and Design+ worked with advertising agency Carat, along with Eclipse Media, to make the ads.
© 2017 - Checkout Magazine by Patrick Lewers
