Coca-Cola Plans Energy Drinks Under Namesake Brand
Coca-Cola Co said today it plans to launch two energy drinks under its namesake brand, its latest move to diversify away from sugary drinks.
Coca-Cola, in an emailed statement, declined to provide a timeline for the launch of the drinks, to be named 'Coca-Cola Energy' and 'Coca-Cola Energy No Sugar.'
The beverages would likely have caffeine from naturally-derived sources and guarana extract, Coke said.
Coke is currently in arbitration with energy drinks maker Monster Beverage, in which it is the top shareholder, over the launch of the drinks, which Monster says could violate an agreement between the companies.
Monster Shares Fall
Monster shares fell 10% this morning after news of the arbitration with Coke.
"We have submitted the difference in interpretation to an arbitration panel for resolution, which is the mechanism agreed by the Coca-Cola Company and Monster in the original agreements," a Coca-Cola spokesperson said.