Diageo Pilots New Alexa Skill To Offer Customers An Audible Whiskey Tasting
Drinks giant Diageo has announced that it is piloting a new Amazon Alexa Skill to inspire consumers to think, talk and try Scotch at home this festive season.
The group has developed the Talisker Tasting Experience, where consumers ask Alexa to open ‘Talisker tasting’, then they will be prompted to name the whiskey they would like to explore.
Alexa will offer Talisker Skye, Talisker Storm or Talisker 10-year-old Single Malt as the options.
The selection will kick-start an audio journey to educate them on how to taste Scotch and get to know the richness and complexity of flavours within the Talisker range.
The final stage invites the taster to ask questions about the story behind their drink or flavours of Scotch they may like to try in the future.
“Talisker is a brand with an extremely rich heritage, produced by the sea on the Isle of Skye. When approaching this project, we were looking to bring elements of this location and the fantastic tasting tours at the Talisker Distillery into people’s homes,” Benjamin Lickfett, head of technology and innovation at Diageo, said.
“Voice is the perfect technology to do just this and provide an enhanced brand experience by putting the consumer, product, and brand at the centre of a tasting, in a completely seamless and non-intrusive way.”
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.