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AB InBev Name New UK&I Sales Director Amid Management Reshuffle

AB InBev, the maker of Corona and Budweiser, has announced a new sales director for the UK and Ireland amid a number of changes to its management team.

Martin Yntema, currently Country Director for the Netherlands will replace Jerry Maguire as sales director for the UK & Ireland.

Yntema has been with the company for over 12 years, joining through the company’s graduate scheme. He has previously held the role of off-trade sales director for three years.

He steps into the role as Maguire moves to take the role of zone revenue management & sales intelligence director for Europe after over eight years in the UK.

Management Shuffle

Nic Bartholomeeusen, currently finance and strategic planning director for the UK & Ireland, will take over as country director for the Netherlands.

Oliver Devon, currently head of commercial within the finance and strategic planning team will take over Bartholomeeusen’s role, having spent three years in AB InBev overseeing various finance roles.

These changes follow the appointment of Paula Lindenberg as the new President for AB InBev UK & Ireland, announced in August last year.

“I’m excited to announce these changes to our senior leadership team,” Lindenberg said.

“Both Jerry and Nic have delivered fantastic results in recent years, as our UK business has grown by double digits, and I wish them all the best in their new roles within Europe. I’m also thrilled to be welcoming new talent in Martin and Oliver to the team.

“Next year will be important in maintaining momentum across our business and accelerating the success of our global brands, Stella Artois, Budweiser and Corona and newer arrivals like Bud Light and Michelob ULTRA.”

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