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Heineken Ireland Launches 'Heineken Star Series' Promotion

By Donna Ahern
Heineken Ireland Launches 'Heineken Star Series' Promotion

Heineken Ireland is launching 'Heineken Star Series', a new bottle design promotion that aims to celebrate Irish arts, culture, music, and sports.

From August 11, a series of bespoke design collaborations will be made available in select venues, among them The Ivy, 37 Dawson Street, House, Xico and Mrs. Robinson Bar.

First in the series will be Irish singer-songwriter, Gavin James. The Choice Music Prize winner worked with Heineken on his design, which will feature memories and highlights from his career to date.

Speaking about the promotion, Gavin James said: “It is fairly rare that I get to stop and think about all the amazing things that have happened. Working on my Heineken X Gavin James bottle has pretty much allowed me to look back on the last few years and put all my memories on a bottle.”

Jim Geraghty, Senior Brand Manager for Sponsorships in Heineken Ireland said: “Gavin's had a hugely successful career in such a short time and we’re delighted to showcase his talent with his very own limited edition bottle.”

The Heineken X Gavin James bottle will be on sale exclusively across select venues, whilst stocks last.

© 2016 - Checkout Magazine by Donncha Mac Cóil

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