Musgrave Group has announced they will no longer be stocking products associated with MMA fighter Conor McGregor, RTÉ reported today.
The news comes after the jury in the High Court civil case against McGregor found that he did sexually assault Nikita Hand in a Dublin hotel in 2018.
Hand was awarded €250,000 in damages.
McGregor – who earned fame as a mixed martial arts (MMA) fighter – has links to alcoholic drinks which are sold in bars and shops.
These are whiskey brand Proper No. Twelve and his recent venture into the brewing industry Forged Irish Stout.
He sold Proper No. Twelve three years ago to Proximo Spirits but remained involved in the whiskey’s promotion.
In a statement today, Proximo Spirits announced that McGregor would no longer be involved in promoting the brand.
It said, “Since 2021, Proximo Spirits has been the 100% owner of Proper No. Twelve Irish Whiskey.
“Going forward, we do not plan to use Mr. McGregor's name and likeness in the marketing of the brand.”
‘No Longer Available’
Musgrave – which operates SuperValu, Centra and Daybreak stores – issued a statement this afternoon saying, “Musgrave can confirm these products are no longer available to our store network.”
Tesco Ireland similarly confirmed that the products would no longer be available in its 177 Irish stores.
In a statement, the retailer said, “We can confirm that we are removing Proper No. 12 (sic) from sale in Tesco stores and online.
“Tesco does not stock Forged Irish Stout.”
The Journal also reported that the Barry Group – which operates Costcutter, Carry Out and Quik Pick franchises – has pulled the products.
A spokesperson for the group said, “Barry Group has made the decision to remove Forged Stout and Proper 12 (sic) from circulation to our network of Costcutter and Carry Out retail outlets.
“This action reflects our commitment to maintaining a retail environment that resonates with the values of our customers and partners.”
BWG Foods has also announced it will no longer stock the products.
A spokesperson for BWG said, “The products are no longer listed for distribution across our network of Spar, Eurospar, Mace, Londis and XL stores.”
Earlier this week, Rape Crisis Network Ireland responded to a post on X (formerly Twitter) calling for a boycott products associated with McGregor by elevating the request to sponsors and brand partners.
The post read: “Sponsors and brand partners of Conor McGregor’s need to consider what message they are promoting and what it says about them and their product.”
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