Musgrave MarketPlace today announced the appointment of Ken Allan as its new Head of Beverage.
Allan has over 17 years of experience in the On-Trade sector.
Before joining Musgrave MarketPlace, he worked in senior roles with Diageo Ireland, Diageo Africa and Brandhouse South Africa before being appointed MD of Counterpoint in Ireland.
He then returned to South Africa to lead KWV Wines & Spirits before being appointed as Head of Beverage at Musgrave MarketPlace.
Speaking on his appointment and the new additions to the Musgrave MarketPlace On-Trade Beverage team, Allan commented, “It has been a difficult 18 months for the industry which has created unimaginable hardships for our business community across the country."
"As we now begin to emerge from heavy restrictions placed on our industry, we will work with customers to help them reboot their business with our improved On-Trade alcohol and soft drinks offering," he said.
"My focus as Head of Beverage will be to continue the successful growth of our On-Trade beverage offering and to use my experience to guide our talented team to help our customers capitalise on the opportunities ahead,” he added.
The wholesale supplier to foodservice, retail and SME businesses said it plans to hire 13 experienced On-Trade beverage sales colleagues.
This significant expansion of the On-Trade beverage team is part of Musgrave MarketPlace’s plans to increase the number of On-Trade beverage customers it services from 45% of the market, to become the leading On-Trade supplier to the Irish market.
"I am delighted to welcome Ken [Allan] to the Musgrave MarketPlace team alongside the 13 new members of the On-Trade Beverage sales team," said Michael McCormack, managing director of Musgrave Wholesale Partners.
"These appointments all bring a wealth of sector experience and knowledge to the business that will be pivotal to achieving our ambition of becoming the leading On-Trade beverage supplier in the Irish market," he added.
Today’s announcement follows recent news that Musgrave MarketPlace will expand its On-Trade alcohol range by 34% to 382 total beverage lines by September 2021.
The new alcohol lines will include 75 new Wines, Beers and Ciders, with 40% of the range being produced in Ireland.
The group also announced, in order to ensure Musgrave MarketPlace can deliver its expanded alcohol and soft drink lines Monday-Friday, 08:00-17:00, they have invested in new trucks and recruited drivers across their nationwide branch network to form part of the dedicated team to service On-Trade customers.
© 2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more drinks news click here. Click sign up to subscribe to Checkout.