Molson Coors Ireland has appointed a new head of marketing, Robert Blythe. Previously the marketing manager for the raw meat division of Kerry Group, Blythe will oversee all marketing activity for the Republic, Northern Ireland, Scotland and craft beer.
Mr Blythe said, “Our horizon is firmly set on expansion across the entire brewing sector from our Coors Light and Carling brands, which have been recording phenomenal growth in Northern Ireland, into what I believe to be the category with phenomenal potential, Craft Beer, both in terms of the domestic market and internationally through Molson Coors’ network.”
Molson Coors Ireland was established in 2009 and is the country's fastest growing brewer, with its brands now accounting for over 10% of the overall Irish lager market. Earlier this year it acquired the Franciscan Well Craft Brewery in Cork and has experienced year-on-year growth in Northern Ireland, with a 23% increase in volume and a 20% rise in value.
© 2013 - Checkout Magazine by Genna Patterson