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Quintessential Brands Expands Irish Team

By Donna Ahern
Quintessential Brands Expands Irish Team

International spirits company Quintessential Brands has announced that it has appointed Avril Donagher as brand director, of the Dublin Liberties Whiskey Company and Mark Hogan has been appointed marketing director of Quintessential Brands Ireland.

Donagher will take responsibility for The Dublin Liberties and The Dead Rabbit Irish Whiskey brands, driving their development and growth across the globe.

She joins from Irish Distillers Pernod Ricard where she was senior brand manager for Brand Advocacy for Jameson Irish Whiskey.

Hogan will primarily take responsibility for the development of The Dublin Liberties Distillery’s tourism marketing and visitor experience, and will spearhead the launch of The Dublin Liberties Distillery, which is currently under construction and expected to open in the autumn.

He joins from Hot Press magazine where he was head of marketing. In his new role he will also be tasked with raising the profile of Quintessential Brands’ portfolio amongst the trade and consumers in Ireland.

“To achieve our goals, we have set about building a world-class brand marketing and sales team based in Dublin. Our new team members bring extensive industry knowledge and expertise which will help us create a dynamic, brand-led business.” Warren Scott, CEO of Quintessential Brands said.

“The appointments reflect the drive and ambition we have for the development of the Quintessential Brands portfolio and will help us achieve our goal of becoming the leading spirits company in the country.”

In addition to the senior team appointments, Caoimhe Howard has been appointed International brand manager of Premium Whiskey.

© 2018 - Checkout Magazine by Donna Ahern

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