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Dunnes Stores Remains Top Supermarket For Christmas Season

Published on Dec 19 2017 11:12 AM

Dunnes Stores Remains Top Supermarket For Christmas Season

Dunnes Stores has held on to its position as Ireland’s largest supermarket, according to the latest grocery market figures from Kantar Worldpanel, for the 12 weeks ending December 3, 2017.

David Berry, director at Kantar Worldpanel, commented, “Dunnes Stores has always performed strongly in the countdown to Christmas and this year is no exception.  Holding steady year-on-year with a 22.5% share of the market, the retailer has seen strong sales growth of 2.4% to retain the title of Ireland’s largest supermarket.”

He added that the retailer’s Shop and Save initiative has proved key to its success, with its shoppers now spending €2.30 more per shop than last year.

Tesco Climbs To Second Place

Meanwhile, Tesco climbed to second place with a market share of 22.3%, with SuperValu sitting in third place with 22.2% of the market.

“Tesco has continued its strong run of form as we approach the peak Christmas shopping season, with consumers visiting the store more frequently and buying more items every time they shop,” said Berry.

“Sales have grown by 4.7% compared with last year and this is now the fourth month in a row that Tesco has experienced sales growth of more than 4%.  This strong growth has translated into increased market share – up 0.5 percentage points on this time last year, the supermarket now holds a 22.3% share of the market.”

“Despite Tesco’s success there are only 0.3 percentage points separating the top three supermarkets – with the festive shopping period well and truly underway any of these retailers could secure the top spot at Christmas.”

Finally, Aldi and Lidl tied for fourth position, with 11.2% of market share each.  Lidl saw the second fastest growth rate in the market, behind Tesco, with sales growth of 3.3%.

© 2017 - Checkout Magazine by Jenny Whelan

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