Love Irish Food and Exterion Media have announced East Coast Bakehouse as the winner of The Love Irish Food Brand Development Award for 2017.
In a statement it was outlined that East Coast Bakehouse will now receive €70,000 worth of out-of-home advertising space from Exterion Media and an additional €10,000 creative bursary towards the campaign by advertising agency OwensDDB.
"We are confident that this award will allow us to reach a broader audience, help influence brand choice and drive sales. This award will also assist us in achieving our aim of encouraging consumers to choose Irish. Each year 99% of biscuits consumed in Ireland are imported, mainly from the UK, so encouraging people to buy Irish is a key objective for us.
To date, East Coast Bakehouse has received tremendous support from retailers and our biscuits are now available nationally in grocery stores,” Alison Cowzer, Co-founder of East Coast Bakehouse, said.
Out-of-Home Retail Network
The campaign will appear nationally for two weeks across Exterion Media’s PurchasePoints retail portfolio and across their premium digital out-of-home retail network.
The package also includes print production and digital animation.
“At Love Irish Food, we promote and support Irish manufactured food and drink brands. The Brand Development Award is one of the many initiatives that we are proud of, as it provides the winner with a platform to heighten an awareness of their brand. Kieran Rumley, executive director of Love Irish Food, said.
“East Coast Bakehouse is the only nationally produced mainstream biscuit brand being distributed in the Irish grocery market. This award will now help create a greater awareness of the East Coast Bakehouse brand and to increase the share of Irish produced biscuits bought in supermarkets throughout Ireland. The award will also greatly assist East Coast Bakehouse establish its position in the national biscuit market which is worth an estimated €360 million each year with almost €7 million of biscuits being imported into the country each week."
© 2017 - Checkout Magazine by Donna Ahern
