Trade and industry body Efficient Consumer Response Europe (ECR Europe) has been a focal point for consumer goods retailers and manufacturing for more than 20 years. The organisation is now adopting the new name of ECR Community.
The ECR Community is owned and managed by the ECR National Associations, which span Europe, and the international ECR Shrink and On Shelf Availability group. These associations are supported by over 1,800 retailers, manufacturers and service providers.
Declan Carolan, CEO of ECR Ireland and Co-chair of ECR Community, said: “The changes to ECR have been made to streamline the system. Companies participate in huge numbers through their national ECR associations and many engage globally through the Consumer Goods Forum. But there is no longer a need for companies to join at a European level too, because the national organisations are doing all the co-ordination required.
“This fresh approach has given us renewed focus and energy, and we intend to be a stronger force for collaboration than ever.”
ECR Community’s mission is to transform ‘the way we work together to fulfil consumer wishes better, faster and at less cost’.
© 2016 - Checkout Magazine by Donncha Mac Cóil
