Family-run Irish milling company Flahavan’s has announced details of their new TV advertising campaign, ‘Energy for Life’. The new campaign will be broadcast beginning this month and is intended to support their Quick Oats Porridge convenience range.
The television ad taps into the growing consumer demand for a healthy and nutritious breakfast on the go, and is shot in Bray, county Wicklow. It also features Waterford born Holly Browne alongside award winning Irish actor, Jack Lowe from Wicklow, and a cameo performance from Ellen Flahavan, daughter of John and Mary Flahavan who own the family business.
The above the line campaign will also be strongly supported by an exciting PR campaign, that speaks to both younger and older audiences through engaging promotions, competitions and events. From creating “my perfect porridge” activities to encouraging people to take time out to “mind yourself”.
The campaign will also reach out to the growing phenomenon of professionals who eat breakfast at their place of work and will provide tips on how they can enjoy this important meal of the day alongside their colleagues.
Flahavan’s currently has over 50% market share of the total hot oats cereals market in Ireland worth €28 million and over 60% of the convenience segment of that market.
Flahavan’s Sales and Marketing Director John Noonan said: “This campaign recognises the active, healthy lifestyle of the Millenial generation, and will appeal to those who are not prepared to compromise on the most important meal of the day just because they have busy active lives.
© 2015 - Checkout Magazine by Hannah Popham.
