Best Sales Team / Field Sales Support
This award recognises suppliers that get out there and support retailers first-hand, developing strong, long-lasting relationships.
Previous winners of this award include: FMI & Mondelez, Largo Foods, Flanagan's Foods, JTI Ireland, Horgan’s Delicatessen Supplies, Postpoint, John Player & Sons.
Most Eco-Friendly Supplier
This award acknowledges suppliers that have displayed strong eco credentials, not just in terms of product formulation,
but also in areas like packaging reduction, transport optimisation and strategic environmental thinking.
Previous winners of this award include: SCA Ireland, Flahavan’s, Donnelly Fruit & Veg, Glenisk, Unilever.
Best Product Relaunch
This award recognises the successful relaunch of a product, either following a packaging revamp,
product reformulation, or simply to capitalise on the current hunger for nostalgia.
Brands that have successfully been reintroduced to the market are recognised here.
Previous winners of this award include: Panadol, McVitie's, Club Soft Drinks, Johnston Mooney & O’Brien.
Best Sponsorship / Brand Association (by an FMCG Brand)
This category showcases examples of ‘a good fit’ between a particular brand and an event
/ occasion / broadcast being sponsored. Brands that have successfully enhanced their core message,
delivered additional sales, and ultimately increased recognition among consumers will be acknowledged here.
Previous winners of this award include: Guinness & RBS Six Nations, Club ‘Anchorman 2’,
Kenco & Orla Kiely, Kraft Foods - Olympics/Paralympics, Absolut Fringe Festival.
Best Sponsorship By A Retailer / Symbol Group
Open to retailers only, this category acknowledges retailer associations with particular events/occasions/programmes.
Previous winners of this award include: Gala & Special Olympics,
Lidl ‘Secret Garden’, SuperValu 'GAA', BWG Foods 'Fair City', Londis ‘Come Dine With Me’.
Branded Supplier of the Year (Food and Beverage)
The ‘Branded Supplier Of The Year’ categories acknowledge the high level of new product development
and merchandising support across the grocery industry. This award recognises food and beverage
(excluding alcohol) manufacturers that have really upped their level of support,
offered advice on how to drive category sales, and delivered effective promotions for the retailer.
Previous winners of this award include: Glanbia Consumer Foods, Mars Ireland, Coca-Cola HBC Ireland, Cadbury.
Branded Supplier of the Year (Non-Food)
As with the Branded Suppler - Food & Beverage, this award acknowledges the hard work being undertaken
by suppliers to drive brand growth and deliver effective in-store promotion in the non-food area.
Previous winners of this award include: Kimberly-Clark, SCA Ireland, L'Oréal, John Player, JTI Ireland.
Branded Supplier of the Year (Alcohol)
As with the above two categories, this category acknowledges forward-thinking, successful brands in the alcohol category.
Previous winners of this award include: Heineken Ireland, Irish Distillers Pernod Ricard, Diageo.
Best Charitable Initiative By A Supplier Or Retailer
This category focuses on the most successful initiatives being developed by brands to assist charity
campaigns, while also looking at the effectiveness of the campaign in terms of creating interest among
the general public
Previous winners of this award include: MiWadi 'Trick Or Treat For Temple Street',
‘Feeding Ireland’s Future 2014’ ECR Ireland & Dept of Social Protection, Lidl 'Barretstown',
Pedigree Adoption Drive, Ballygowan 'Pink Bottle'.
Best New Product Launch (Food)
The ‘Best New Product Launch’ categories recognise innovation across the entire FMCG spectrum.
This award recognises food products that have brought innovation to its respective category and
delivered incremental sales.
Previous winners of this award include: Kerry Foods 'Fire & Smoke', Birds Eye Inspirations,
Maltesers Teasers, Walkers ‘What’s That Flavour’, Guzzle Puzzle.
Best New Product Launch (Non-Food)
As with the Best New Product Launch - Food category,
this award acknowledges new product development,
this time in the Non-Food segment.
Previous winners of this award include: Nivea Men Creme,
Unilever Compressed Deodorants Range – Male Range,
Persil Small & Mighty, Lynx Attract
Best New Product Launch (Beverage)
As with the two categories above,
this award recognises innovation in the beverage segment - including both alcoholic and non-alcoholic beverages,
and brands that have delivered an uplift for their respective category.
Previous winners of this award include: Orchard Thieves, Avonmore Protein Milk, Tropicana Trop 50, Kenco Millicano.
Best Advertising Campaign (Print)
Acknowledging the variety of advertising mediums through which brands engage with consumers,
the ‘Best Advertising Campaign’ award has been split into four this year.
This award recognises the best print-based advertising campaign for a brand or
retailer over the past 12 months.
Previous winners of this award include: Aldi Ireland, Denny 100% Natural Ingredients Ham.
Best Advertising Campaign (Broadcast/TV/Radio)
As with the Best Advertising Campaign - Print category,
this award is all about acknowledging successful media campaigns;
in this case via broadcast media (TV or radio).
Previous winners of this award include: Aldi '100% Irish Meat', Londis ‘Local Like You’,
Spar Ireland, Aldi - Like Brands, Only Cheaper, Lucozade ‘Yes’, Mace.
Best Advertising Campaign (Online/Digital)
Online and smartphone marketing is acknowledged with this award,
as well as suppliers that have successfully developed forward-thinking social media campaigns,
digital media campaigns, mobile campaigns and other digital platforms.
Previous winners of this award include: Tayto 'More Than Just A Crisp', Galaxy ‘Style Exchange’,
Cadbury Dairy Milk, KitKat – Choose A Chunky Champion
Best Advertising Campaign (Outdoor)
Outdoor remains a crucial medium for brands to get their message across,
and this award recognises the brands that have not only achieved a strong outdoor
message via traditional 6-sheet or 48-sheet mediums, but have also pioneered new ways of
engaging with the consumer via the Outdoor channel.
Previous winners of this award include: Coca-Cola '100 Years of Icons',
Heineken ‘Sound Atlas’, National Lottery, SuperValu – Own-Brand Launch
Best Integrated Campaign
This award commemorates brands that have developed effective
marketing strategies and creative campaigns using a combination of channels and/or platforms,
designed to engage their specific target markets.
Previous winners of this award include: SuperValu 'Food Academy', Coca-Cola ‘Share A Coke’, Green Isle Foods
Best Shopper Marketing Campaign
The Shopper Marketing industry is being seen as a turning point in how brands engage with consumers,
delivering a consistent message right up to the point of purchase.
This award acknowledges brands that have successfully delivered a strong shopper marketing proposition,
and has been able to see significant sales uplift as a result.
Previous winners of this award include: Doritos Roulette,
Richmond Marketing/Tesco Ireland ‘Red Bull Cliff Diving World Series’,
M&Ms – Put ‘M’ Under Pressure.
Checkout Brand Legacy Award
A ‘Lifetime Achievement’ award for brands, this award recognises a
brand that is celebrating a milestone in 2016.
Previous winners of this award include: Batchelors 80 Years,
Tayto’s 60th Birthday, Cadbury: 80 Years of Dairy Milk production in Ireland, Smarties
Most Improved Brand (Food and Beverage)
Checkout also will be presenting a number of awards acknowledging brand performance in the 2016 Checkout
Top 100 Brands, in association with Nielsen. These categories will not be open for award entries.
This award acknowledges the food and beverage brand that has seen the biggest
jump in value sales year-on-year, according to the 2016 Checkout Top 100 Brands report.
Previous winners of this award include: Cadbury Twirl, Brady Family Ham, Innocent Drinks, HB Magnum, Pepsi Max
Most Improved Brand (Non-Food)
Also recognizing performance in the 2016 Checkout Top 100 Brands,
this award recognizes the non-food brand that has seen the biggest
jump in value sales year-on-year.
Previous winners of this award include: Colgate
Category Champions
This award recognises the brand owner or parent with the most category-leading
brands in its portfolio, according to the 2016 Checkout Top 100 Brands report,
in association with Nielsen.
Previous winners of this award include: Unilever.
Highest New Entry (Food & Beverage)
This category acknowledges the brand that has entered this year’s Checkout Top 100 Brands,
in the highest position, in the food and beverage arena.
Previous winners of this award include: Carroll Cuisine.
Highest New Entry (Non-Food)
This award acknowledges the brand that has entered this year’s Checkout Top 100 Brands,
in the highest position, in the non-food sector.
Previous winners of this award include: Nicky.
Most Brands in Top 100 Brands
This category acknowledges the brand powerhouse that boasts the most brand names in
this year's Checkout Top 100 Brands report, in association with Nielsen.
Previous winners of this award include: Unilever.
Best B2B Trade Media Campaign
A new addition to the line up, the Best B2B Trade Media Campaign celebrates work done in communicating key messages to trade press. In this far-too-often overlooked marketing category, the winning campaign will demonstrate an innovative approach to trade communication, as well as clarity in its message.
