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THE AWARDS


Top executives from across the FMCG and grocery retail sectors were in attendance at the Checkout FMCG Awards 2019, which took place at the Shelbourne Hotel, Dublin, 12 November, 2019.

This year's event was emceed by Irish broadcaster and Newstalk presenter Ivan Yates and a total of 23 awards were presented at the lunchtime event.

The awards, now in their 10th year, paid tribute to the leading brand innovations and marketing campaigns of the past year, with some of the biggest names in the sector being honoured.

"The Checkout National FMCG awards acknowledge excellence in new product development, best-in-class merchandising and sales support, innovation in advertising and marketing, and effective sponsorship campaigns by retailers and suppliers," said Maev Martin, editor, Checkout magazine.

"The awards also recognise brand performance in the annual Checkout Top 100 Brands report, produced by Checkout in association with Nielsen.

“This year we honoured everything from product re-launches to brand new products and promotional initiatives, as well as charitable endeavours and dynamic cross media campaigns. The calibre of entries, nominees and winners was truly outstanding and augurs well for the continued growth and prosperity of Ireland's FMCG sector."

Among the biggest winners were Londis, which claimed the top prize in the Best Sponsorship by a Retailer or Symbol Group category for its Londis Tastes Like Home Campaign with celebrity chef Catherine Fulvio.

The Best Advertising Campaign – Broadcast,TV/Radio went to Tayto for its Tayto Muchos advertisements to promote its new Mexican flavoured crisps, while the popular Brady Family Ham advert from O’Brien Fine Foods scooped the top honours in the Best Advertising Campaign – Online/Digital category.

Heineken Ireland, won no less than four awards, claiming the Best Sponsorship/Brand Association by an FMCG Brand award and the Best Integrated Campaign award for its sponsorship of the Rugby World Cup. Heineken was also named the Branded Supplier of the Year Award (Alcohol) and won the Shopper Marketing Campaign of the Year award for its Heineken 0.0% Zero Zone in-store initiative, which promoted its own low alcohol brand, as well as other non-alcoholic drink options, to customers.

The annual Checkout Brand Legacy Award was presented to Cuisine de France to mark 30 years of successful trading in Ireland.

The event was sponsored by GS1 Ireland, Beverly Hills Formula, PRL, SEL, and VYPE.
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Checkout National FMCG Awards 2019: Full List Of Winners

Best New Product Launch (Food), sponsored by GS1 Ireland

Finalists:

Glenisk – GO20 range

Tayto Ireland – Tayto Muchos

Keogh’s Crisps - Keogh’s Popcorn

Applegreen – Vegan Sausage Roll

Centra - Inspired by Centra

Winner:
Applegreen – Vegan Sausage Roll

Best Sales Team / Field Sales Support

Finalists:

CPM Ireland and GSK Consumer Healthcare

Kerry Foods Field Sales Support Team

Crossell Ltd and Bird’s Eye

Crossell Ltd and Kelloggs

Winner:
Kerry Foods Field Sales Support Team

Most Eco-Friendly Company

Finalists:

Carroll Cuisine

Aldi Ireland

Coca-Cola HBC Ireland

Lidl Ireland

Musgrave Group

Winner:
Aldi Ireland

Category Champion, sponsored by PRL

Unilever

Best Product Relaunch

Finalists:

Bloom – Catch Bar

Glenisk – Irish Strained Protein Yoghurt

Centra Own Label Mid-Tier

Kerry Foods – Strings and Things

Winner:
Centra Own Label Mid-Tier

Best Sponsorship / Brand Association (by an FMCG Brand)

Finalists:

Heineken Ireland – Heineken Rugby World Cup

Beverly Hills Formula – Perfect White Black | Sony Pictures - Men in Black

Solus - Enable Ireland’s Diversity Garden at Bloom 2019

Tayto Snacks - Hula Hoops & Basketball Ireland 3x3 National League Championships

Winner:
Heineken Ireland – Heineken Rugby World Cup

Best Sponsorship By A Retailer / Symbol Group

Finalists:

Gala Gifts for Schools Competition

Londis Tastes Like Home

Tesco Ireland and St Patrick’s Festival

Maxol Irish Universities Rugby Union Festival

Winner:
Londis Tastes Like Home

Most Brands In Top 100

Mars Ireland

Branded Supplier of the Year (Food and Beverage)

Finalists:

Britvic Ireland

Mars Ireland

Mondelez Ireland

Valeo Foods

Richmond Marketing

Winner:
Richmond Marketing

Branded Supplier of the Year (Non-Food)

Finalists:

Beiersdorf

Essity Ireland

Colgate Palmolive

Unilever

Winner:
Essity Ireland

Branded Supplier of the Year (Alcohol)

Finalists:

Diageo Ireland

Gilbeys with Bibendum

Heineken Ireland

Irish Distillers

Winner:
Heineken Ireland

Highest New Entry, sponsored by Purity Labs

VIT-HIT

Best Charitable Initiative By A Supplier Or Retailer

Finalists:

BWG Foods – Londis Supporting Pieta House

Britvic – MiWadi ‘s Trick or Treat for Temple Street

BWG Foods – The Griffin Group’s Community & Charity Initiatives

Lidl Ireland – Rare by Lidl

Winner:
BWG Foods – Londis Supporting Pieta House

Best New Product Launch (Non-Food), sponsored by VYPE

Finalists:

Colgate Palmolive – Colgate Sensitive Toothpaste with Dual Zinc and Arginine

Beiersdorf – Nivea Micellair Professional

Essity Ireland – Cushelle

Unilever – Lynx Ice Chill

Winner:
Beiersdorf – Nivea Micellair Professional

Most Improved Brand (Food & Beverage)

Monster

Best New Product Launch (Beverage)

Finalists:

Coca-Cola Hellenic Bottling Company – Monster Mango Loco

Musgrave Group – Frank and Honest Cold Brew Coffee

Britvic Ireland – London Essence Company

Richmond Marketing – Peroni Libera

Winner:
Britvic Ireland – London Essence Company

Best Advertising Campaign (Broadcast/TV/Radio)

Finalists:

Aldi Ireland – Swap and Save

Mars – Snickers – You’re not you when you’re hungry

Tayto Ireland – Tayto Muchos

Mondelez Ireland – Cadbury Bar (Mum’s Birthday)

O’Brien Fine Foods – Brady Family Ham

Winner:
Tayto Ireland – Tayto Muchos

Best Advertising Campaign (Online/Digital)

Finalists:

O’Brien Fine Foods – Brady Family Ham

Aldi Ireland –Have a Fairytale Christmas

BWG Foods – MACE Right Options

Valeo Foods – Kelkin’s ‘Made for Exploring’ platform

Winner:
O’Brien Fine Foods – Brady Family Ham

Best Shopper Marketing Campaign, sponsored by SEL

Finalists:

Heineken Ireland – Heineken 0.0% Zero Zone

Tayto Snacks – Tayto Brand

Kerry Foods – Charleville

Beiersdorf – Nivea Men – Menzone in Dunnes Stores

Winner:
Heineken Ireland – Heineken 0.0% Zero Zone

Most Improved Brand (Non-Food), sponsored by Purity Labs

Cushelle

Best Advertising Campaign (Out of Home)

Finalists:

Carroll Cuisine – Carroll’s New York Deli

Richmond Marketing – Fulfil’s ‘Life’s Wonderfuel’

The Kraft Heinz Company – Heinz [Seriously] Good Mayonnaise

Valeo Foods – Jacob’s savoury master brand

Brennans Bread – Brennans Christmas Dublin Airport ‘Welcome Home’ campaign

Winner:
Brennans Bread - Brennans Christmas Dublin Airport ‘Welcome Home’ campaign

Best Integrated Campaign

Finalists:

BWG Foods – MACE Goes the Extra Smile with Jonathan Sexton

pladis Global – McVities #GETBACKTOREAL

Heineken Ireland – Heineken Rugby World Cup

Aldi Ireland – Swap and Save

Tayto Snacks – Hunky Dorys

Winner:
Heineken Ireland – Heineken Rugby World Cup

Checkout Brand Legacy Award

Cuisine de France

The event was kindly sponsored by GS1 Ireland, Beverly Hills Formula, PRL, SEL, and VYPE.

CheckoutNational FMCG Awards 2019: Full List Of Winners

Best New Product Launch (Food), sponsored by GS1 Ireland

Finalists:

Glenisk – GO20 range

Tayto Ireland – Tayto Muchos

Keogh’s Crisps - Keogh’s Popcorn

Applegreen – Vegan Sausage Roll

Centra - Inspired by Centra

Winner:
Applegreen – Vegan Sausage Roll

Best Sales Team / Field Sales Support

Finalists:

CPM Ireland and GSK Consumer Healthcare

Kerry Foods Field Sales Support Team

Crossell Ltd and Bird’s Eye

Crossell Ltd and Kelloggs

Winner:
Kerry Foods Field Sales Support Team

Most Eco-Friendly Company

Finalists:

Carroll Cuisine

Aldi Ireland

Coca-Cola HBC Ireland

Lidl Ireland

Musgrave Group

Winner:
Aldi Ireland

Category Champion, sponsored by PRL

Unilever

Best Product Relaunch

Finalists:

Bloom – Catch Bar

Glenisk – Irish Strained Protein Yoghurt

Centra Own Label Mid-Tier

Kerry Foods – Strings and Things

Winner:
Centra Own Label Mid-Tier

Best Sponsorship / Brand Association (by an FMCG Brand)

Finalists:

Heineken Ireland – Heineken Rugby World Cup

Beverly Hills Formula – Perfect White Black | Sony Pictures - Men in Black

Solus - Enable Ireland’s Diversity Garden at Bloom 2019

Tayto Snacks - Hula Hoops & Basketball Ireland 3x3 National League Championships

Winner:
Heineken Ireland – Heineken Rugby World Cup

Best Sponsorship By A Retailer / Symbol Group

Finalists:

Gala Gifts for Schools Competition

Londis Tastes Like Home

Tesco Ireland and St Patrick’s Festival

Maxol Irish Universities Rugby Union Festival

Winner:
Londis Tastes Like Home

Most Brands In Top 100

Mars Ireland

Branded Supplier of the Year (Food and Beverage)

Finalists:

Britvic Ireland

Mars Ireland

Mondelez Ireland

Valeo Foods

Richmond Marketing

Winner:
Richmond Marketing

Branded Supplier of the Year (Non-Food)

Finalists:

Beiersdorf

Essity Ireland

Colgate Palmolive

Unilever

Winner:
Essity Ireland

Branded Supplier of the Year (Alcohol)

Finalists:

Diageo Ireland

Gilbeys with Bibendum

Heineken Ireland

Irish Distillers

Winner:
Heineken Ireland

Highest New Entry, sponsored by Purity Labs

VIT-HIT

Best Charitable Initiative By A Supplier Or Retailer

Finalists:

BWG Foods – Londis Supporting Pieta House

Britvic – MiWadi ‘s Trick or Treat for Temple Street

BWG Foods – The Griffin Group’s Community & Charity Initiatives

Lidl Ireland – Rare by Lidl

Winner:
BWG Foods – Londis Supporting Pieta House

Best New Product Launch (Non-Food), sponsored by VYPE

Finalists:

Colgate Palmolive – Colgate Sensitive Toothpaste with Dual Zinc and Arginine

Beiersdorf – Nivea Micellair Professional

Essity Ireland – Cushelle

Unilever – Lynx Ice Chill

Winner:
Beiersdorf – Nivea Micellair Professional

Most Improved Brand (Food & Beverage)

Monster

Best New Product Launch (Beverage)

Finalists:

Coca-Cola Hellenic Bottling Company – Monster Mango Loco

Musgrave Group – Frank and Honest Cold Brew Coffee

Britvic Ireland – London Essence Company

Richmond Marketing – Peroni Libera

Winner:
Britvic Ireland – London Essence Company

Best Advertising Campaign (Broadcast/TV/Radio)

Finalists:

Aldi Ireland – Swap and Save

Mars – Snickers – You’re not you when you’re hungry

Tayto Ireland – Tayto Muchos

Mondelez Ireland – Cadbury Bar (Mum’s Birthday)

O’Brien Fine Foods – Brady Family Ham

Winner:
Tayto Ireland – Tayto Muchos

Best Advertising Campaign (Online/Digital)

Finalists:

O’Brien Fine Foods – Brady Family Ham

Aldi Ireland –Have a Fairytale Christmas

BWG Foods – MACE Right Options

Valeo Foods – Kelkin’s ‘Made for Exploring’ platform

Winner:
O’Brien Fine Foods – Brady Family Ham

Best Shopper Marketing Campaign, sponsored by SEL

Finalists:

Heineken Ireland – Heineken 0.0% Zero Zone

Tayto Snacks – Tayto Brand

Kerry Foods – Charleville

Beiersdorf – Nivea Men – Menzone in Dunnes Stores

Winner:
Heineken Ireland – Heineken 0.0% Zero Zone

Most Improved Brand (Non-Food), sponsored by Purity Labs

Cushelle

Best Advertising Campaign (Out of Home)

Finalists:

Carroll Cuisine – Carroll’s New York Deli

Richmond Marketing – Fulfil’s ‘Life’s Wonderfuel’

The Kraft Heinz Company – Heinz [Seriously] Good Mayonnaise

Valeo Foods – Jacob’s savoury master brand

Brennans Bread – Brennans Christmas Dublin Airport ‘Welcome Home’ campaign

Winner:
Brennans Bread - Brennans Christmas Dublin Airport ‘Welcome Home’ campaign

Best Integrated Campaign

Finalists:

BWG Foods – MACE Goes the Extra Smile with Jonathan Sexton

pladis Global – McVities #GETBACKTOREAL

Heineken Ireland – Heineken Rugby World Cup

Aldi Ireland – Swap and Save

Tayto Snacks – Hunky Dorys

Winner:
Heineken Ireland – Heineken Rugby World Cup

Checkout Brand Legacy Award

Cuisine de France

Categories

Best Sales Team / Field Sales Support

This award recognises suppliers that get out there and support retailers first-hand, developing strong, long-lasting relationships.

Most Eco-Friendly Supplier

This award acknowledges suppliers that have displayed strong eco credentials, not just in terms of product formulation, but also in areas like packaging reduction, transport optimisation and strategic environmental thinking.

Best Product Relaunch

This award recognises the successful relaunch of a product, either following a packaging revamp, product reformulation, or simply to capitalise on the current hunger for nostalgia. Brands that have successfully been reintroduced to the market are recognised here.

Best Sponsorship / Brand Association (by an FMCG Brand)

This category showcases examples of ‘a good fit’ between a particular brand and an event / occasion / broadcast being sponsored. Brands that have successfully enhanced their core message, delivered additional sales, and ultimately increased recognition among consumers will be acknowledged here.

Best Sponsorship By A Retailer/Symbol Group

Open to retailers only, this category acknowledges retailer associations with particular events/occasions/programmes.

Branded Supplier of the Year (Food and Beverage)

The ‘Branded Supplier Of The Year’ categories acknowledge the high level of new product development and merchandising support across the grocery industry. This award recognises food and beverage (excluding alcohol) manufacturers that have really upped their level of support, offered advice on how to drive category sales, and delivered effective promotions for the retailer.

Branded Supplier of the Year (Non-Food)

As with Category 6, this award acknowledges the hard work being undertaken by suppliers to drive brand growth and deliver effective in-store promotion in the non-food area.

Branded Supplier of the Year (Alcohol)

Again, as with Category 6 and 7, this acknowledges forward-thinking, successful brands in the alcohol category.

Best Charitable Initiative By A Supplier Or Retailer

This category focuses on the most successful initiatives being developed by brands to assist charity campaigns, while also looking at the effectiveness of the campaign in terms of creating interest among the general public.

Best New Product Launch (Food)

The ‘Best New Product Launch’ categories recognise innovation across the entire FMCG spectrum. This award recognises food products that have brought innovation to its respective category and delivered incremental sales.

Best New Product Launch (Non-Food) Sponsored by Vype

This award acknowledges excellence in new product development, this time in the Non-Food segment.

Best New Product Launch (Beverage)

This award recognises innovation in the beverage segment - including both alcoholic and non-alcoholic beverages, and brands that have delivered an uplift for their respective category.

Best Advertising Campaign (Print)

<p class="p1">Acknowledging the variety of advertising mediums through which brands engage with consumers, the ‘Best Advertising Campaign’ award has been split into four this year. This award recognises the best print-based advertising campaign for a brand or retailer over the past 12 months.</p><br /> <p class="p1"></p>

Best Advertising Campaign (Broadcast/TV/Radio)

This award acknowledges successful media campaigns; in this case via broadcast media (TV or radio).

Best Advertising Campaign (Online/Digital)

Online and smartphone marketing is acknowledged with this award, as well as suppliers that have successfully developed forward-thinking social media campaigns, digital media campaigns, mobile campaigns and other digital platforms.

Best Advertising Campaign (Outdoor)

Outdoor remains a crucial medium for brands to get their message across, and this award recognises the brands that have not only achieved a strong outdoor message via traditional 6-sheet or 48-sheet mediums, but have also pioneered new ways of engaging with the consumer via the Outdoor channel.

Best Integrated Campaign

This award commemorates brands that have developed effective marketing strategies and creative campaigns using a combination of channels and/or platforms, designed to engage their specific target markets.

Best Shopper Marketing Campaign sponsored by SEL

The Shopper Marketing industry is being seen as a turning point in how brands engage with consumers, delivering a consistent message right up to the point of purchase. This award acknowledges brands that have successfully delivered a strong shopper marketing proposition, and has been able to see significant sales uplift as a result.

Checkout Brand Legacy Award

A ‘Lifetime Achievement’ award for brands, this award recognises a brand that is celebrating a milestone in 2019.

Most Improved Brand (Food And Beverage)

This award acknowledges the food and beverage brand that has seen the biggest jump in value sales year-on-year, according to the 2016 Checkout Top 100 Brands report.

Most Improved Brand (Non-Food) sponsored by Purity Labs

This award recognises the non-food brand that has seen the biggest jump in value sales year-on-year.

Category Champions

This award recognises the brand owner or parent with the most category-leading brands in its portfolio, according to the 2019 Checkout Top 100 Brands report, in association with Nielsen.

Highest New Entry (Food & Beverage)

This category awards the brand that has entered this year’s <strong>Checkout Top 100 Brands</strong>, in the highest position, in the food and beverage categories.

Highest New Entry (Non-Food) sponsored by Purity Labs

This category awards the brand that has entered this year’s <strong>Checkout Top 100 Brands</strong>, in the highest position, in the non-food categories.

Most Brands In Top 100 Brands

This category awards the company that has the most brands appearing in this year’s <strong>Checkout Top 100 Brands</strong>.

Best Brand Ambassador Partnership

<span class="">This awards recognises brand ambassadors who successfully represented the brand they were appointed by in a positive light. By doing so, their association with the brand helped </span><span class="">boost product or service sales and create brand awareness. </span>

Judging Process

Entries for the Checkout National FMCG Awards 2019 will be accepted until Wednesday 02 October. No late entries will be entertained. There is no charge to enter the awards; however, representatives from your company will be required to attend the event if you are a finalist.

The judging panel for the Checkout National FMCG Awards 2019 will be comprised of acknowledged retail commentators and consultants, as well as a number of industry experts.

Category details can be found by clicking on the categories above. If entering any of the 'Best Advertising Campaign' categories, please give details of the agency and/or creative team used in the campaign.

With each entry, please provide as much information as possible about the campaign/product/sales team you are entering, including examples of how successful it has been and its effect on customer/industry perceptions about the category/sector.

The judging process is expected to be completed by the first week of August, at which time all finalists will be contacted.

Coverage of the event, including photos of winners, finalists and sponsors, will be featured in a special section of the subsequent issue of Checkout, Ireland’s leading magazine for the FMCG sector.

For further information, contact [email protected]

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About us

The most influential publication for the grocery retail and FMCG sector in Ireland, Checkout has been in operation for over 50 years, during which time it has established itself as the premier source of news, information, market data and insight into the Irish retail grocery sector.

It is also a vital marketing tool for marketing managers looking to communicate with retail buyers in Ireland.

Advertising Enquiries

Checkout is distributed to the owners and managers of retail stores across the independent, multiple, forecourt, discount, speciality and symbol sectors, including store managers and key executives at head office level in multiples, discounters and wholesalers.

Checkout is also read by food manufacturers, importers, distributors, logistics providers and all support industries supplying the grocery sector.