Best Sales Team / Field Sales Support
This award recognises suppliers that get out there and support retailers first-hand, developing strong, long-lasting relationships.
Most Eco-Friendly Supplier, sponsored by dunnhumby
This award acknowledges suppliers that have displayed strong eco credentials, not just in terms of product formulation, but also in areas like packaging reduction, transport optimisation and strategic environmental thinking.
Best Product Relaunch
This award recognises the successful relaunch of a product, either following a packaging revamp, product reformulation, or simply to capitalise on the current hunger for nostalgia. Brands that have successfully been reintroduced to the market are recognised here.
Best Sponsorship / Brand Association (by an FMCG Brand)
This category showcases examples of ‘a good fit’ between a particular brand and an event / occasion / broadcast being sponsored. Brands that have successfully enhanced their core message, delivered additional sales, and ultimately increased recognition among consumers will be acknowledged here.
Best Sponsorship By A Retailer/Symbol Group
Open to retailers only, this category acknowledges retailer associations with particular events/occasions/programmes.
Branded Supplier of the Year (Food and Beverage)
The ‘Branded Supplier Of The Year’ categories acknowledge the high level of new product development and merchandising support across the grocery industry. This award recognises food and beverage (excluding alcohol) manufacturers that have really upped their level of support, offered advice on how to drive category sales, and delivered effective promotions for the retailer.
Branded Supplier of the Year (Non-Food)
As with Category 6, this award acknowledges the hard work being undertaken by suppliers to drive brand growth and deliver effective in-store promotion in the non-food area.
Branded Supplier of the Year (Alcohol)
Again, as with Category 6 and 7, this acknowledges forward-thinking, successful brands in the alcohol category.
Best Charitable Initiative By A Supplier Or Retailer, sponsored by Mix Tape Marketing
This category focuses on the most successful initiatives being developed by brands to assist charity campaigns, while also looking at the effectiveness of the campaign in terms of creating interest among the general public.
Best New Product Launch (Food), sponsored by GS1
The ‘Best New Product Launch’ categories recognise innovation across the entire FMCG spectrum. This award recognises food products that have brought innovation to its respective category and delivered incremental sales.
Best New Product Launch (Non-Food)
This award acknowledges excellence in new product development, this time in the Non-Food segment.
Best New Product Launch (Beverage)
This award recognises innovation in the beverage segment - including both alcoholic and non-alcoholic beverages, and brands that have delivered an uplift for their respective category.
Best Advertising Campaign (Print)
Acknowledging the variety of advertising mediums through which brands engage with consumers, the ‘Best Advertising Campaign’ award has been split into four this year. This award recognises the best print-based advertising campaign for a brand or retailer over the past 12 months.
Best Advertising Campaign (Broadcast/TV/Radio)
This award acknowledges successful media campaigns; in this case via broadcast media (TV or radio).
Best Advertising Campaign (Online/Digital)
Online and smartphone marketing is acknowledged with this award, as well as suppliers that have successfully developed forward-thinking social media campaigns, digital media campaigns, mobile campaigns and other digital platforms.
Best Advertising Campaign (Outdoor)
Outdoor remains a crucial medium for brands to get their message across, and this award recognises the brands that have not only achieved a strong outdoor message via traditional 6-sheet or 48-sheet mediums, but have also pioneered new ways of engaging with the consumer via the Outdoor channel.
Best Integrated Campaign
This award commemorates brands that have developed effective marketing strategies and creative campaigns using a combination of channels and/or platforms, designed to engage their specific target markets.
Best Shopper Marketing Campaign, sponsored by SEL
The Shopper Marketing industry is being seen as a turning point in how brands engage with consumers, delivering a consistent message right up to the point of purchase. This award acknowledges brands that have successfully delivered a strong shopper marketing proposition, and has been able to see significant sales uplift as a result.
Checkout Brand Legacy Award
A ‘Lifetime Achievement’ award for brands, this award recognises a brand that is celebrating a milestone in 2016.
Most Improved Brand (Food And Beverage)
This award acknowledges the food and beverage brand that has seen the biggest jump in value sales year-on-year, according to the 2016 Checkout Top 100 Brands report.
Most Improved Brand (Non-Food)
This award recognises the non-food brand that has seen the biggest jump in value sales year-on-year.
Category Champions
This award recognises the brand owner or parent with the most category-leading brands in its portfolio, according to the 2016 Checkout Top 100 Brands report, in association with Nielsen.
Highest New Entry (Food & Beverage)
This category awards the brand that has entered this year’s Checkout Top 100 Brands, in the highest position, in the food and beverage categories.
Highest New Entry (Non-Food)
This category awards the brand that has entered this year’s Checkout Top 100 Brands, in the highest position, in the non-food categories.
Most Brands In Top 100 Brands
This category awards the company that has the most brands appearing in this year’s Checkout Top 100 Brands.
