Most Eco-Friendly Supplier


Heineken Ireland

Pictured: John McCambridge of Heineken accepts his award from Kevin Kelly, chairman of Checkout Ireland Ltd.

Judges’ Notes: ‘The judges were impressed with Heineken Ireland’s commitment to consistently improve energy efficiency and reduce its water usage at its supply chain.’

Diageo Ireland



Best Sponsorship By A Retailer / Symbol Group


SuperValu – Behind The Ball

Pictured: Fiona Askin and Yvonne O’Brien from SuperValu pick up their award from Kevin Kelly, chairman of Checkout Ireland Ltd.

Judges’ Notes: ‘Overall, this was an excellent brand association for SuperValu, which really helped get Irish families 'behind the ball'.’

SPAR – FAI Primary Schools

Lidl – LGFA

Londis – Tastes Like Home

Gala – Special Olympics

Best Sponsorship / Brand Association (by an FMCG Brand)


Cully & Sully – Give Peas a Chance

Pictured: Julie McDonnell from Cully & Sully accepts the award from the chairman of Checkout, Kevin Kelly.

Judges’ Notes: ‘The Cully & Sully 'Give Peas a Chance' campaign has been a huge success for the brand, and the judges were impressed with how original it is, especially with how the 2017 incarnation engaged with younger consumers.’

Sure – GAA

Galaxy – Dublin Fashion Festival

Ballygowan – B Is For Belief/GAA

Flahavans – Free Porridge Day/Operation Transformation

Highest New Entry On Checkout Top 100 Brands List, sponsored by Nielsen



Pictured: Lindt’s Walter Angst accepts the award from Stephen Wynne-Jones, editor of European Supermarket Magazine.

Judges’ Notes: ‘Lindt made its debut on the Checkout Top 100 Brands listings at 40 – an incredible place to start. No doubt, it has been the extensive and well-thought-out investment in the brand in recent years that has driven this.’

Best Product Relaunch


Glenisk Organic Bio No Added Sugar Baby Yogurts

Pictured: Vincent Cleary of Glenisk accepts the award from Stephen Wynne-Jones, European Supermarket Magazine.

Judges’ Notes: ‘With the relaunch of their No-Added-Sugar Baby Yogurts, the judges felt that the Glenisk team did a great job in meeting a growing consumer demand for low-sugar products, particularly where children are involved.’

Brady Family Ham – Cooked Meats

Moy Park – Breaded Range

Corsodyl Toothpaste

Best Business To Business Campaign


M&M’s – Ms Green

Pictured: Clodagh O’Donnell and Niall Kenna from Mars Ireland accept the award for M&M’s B2B ads.

Judges’ Notes: ‘The judges chose the 'Ms Green' campaign, as it represented a unique approach to business-to-business marketing by using the Ms Green character to highlight how the Mars-owned brand could help retailers.’





Best Shopper Marketing Campaign, sponsored by SEL


Tayto Summer Snacks

Pictured: Carol McCaghy of Tayto accepts the award from SEL’s Martin Hendricken.

Judges’ Notes: ‘Tayto’s 'Summer Snacks' shopper-marketing campaign brought a huge amount of excitement to Tesco Ireland stores in the summer of 2017 by using strong visuals and offering consumers the chance to win their own private island for a week in Mauritius.’

Centra Live Well


Heineken Rugby Cup

Lidl Trolleycam

Best New Product Launch (Food), sponsored by GS1 Ireland


Pladis – Carr’s Ciabatta Crackers

Pictured: Niamh Twyford of Pladis accepts the award for Carr’s Ciabatta Crisps from GS1’s Denis O’Brien.

Judges’ Notes: ‘The judges were impressed with Pladis Global’s launch of Carr’s Ciabatta Crackers, seeing it as an excellent addition to the Carr’s range, and one that especially appealed to consumers looking for lighter lunch options.’

Pladis – McVitie’s Thins

Walkers – Bugles

Kerry Foods – GoGo’s

Lindt – Lindt Lindor Treat Bars

Best New Product Launch (Non-Food)


Brandy Grain Free Dog Food

Pictured: Clare McNally and Laura Rafferty of Mackle receive the award from Dani Sinnott of Checkout.

Judges’ Notes: ‘Brandy Grain-Free was developed for digestive- and cereal-sensitive dogs, and is a natural dog food, containing 100% Irish meat with added vitamins and nutrients.'

Herbal Essences bio:renew

Regina Wish

Sensodyne Rapid Relief Launch

Corsodyl Ultra Clean Launch

Best New Product Launch (Beverage)


Club Zero Super Split

Pictured: Sarah McPartin, Britvic, accepts the award from Dani Sinnott of Checkout.

Judges’ Notes: ‘Through the Club brand, Britvic have been consistently working to bring great sugar-free options to the fizzy-drinks market. The launch of Club Zero Super Split impressed the judges by offering a great sugar-free option with a nostalgic, summery, ice-lolly taste.’


Mooju Banana On The Loose

MiWadi Mini

L’Or Coffee Capsules

Best Charitable Initiative By A Supplier Or Retailer


Londis – Climb For Joy for Pieta House

Pictured: Claire O’Brien from Londis receives the award from Dani Sinnott, Checkout.

Judges’ Notes: ‘The judges chose Londis’s Climb for Joy because it was an original and interesting fundraising concept, and also because the charity it was in aid of is so incredibly important.’

EUROSPAR – A Defibrillator At Every EUROSPAR

MiWadi – Trick Or Treat For Temple Street

Lindt & Sprungli Ireland – Keep Easter Sweet For Temple Street

Centra – Wild Atlantic Relay for MS Ireland

Best Sales Team / Field Sales Support


CPM & Britvic

Pictured: Gerry Lawlor and Shane Dennehy from CPM and Britvic accept the award from Mark Kelly, publisher of European Supermarket Magazine.

Judges’ Notes: ‘The CPM and Britvic sales team have brought to life some wonderful in-store work, including the Ballygowan Stadium in key Tesco stores, and, once again for the Ballygowan brand, giving great visibility to the Ballygowan Gold Campaign.’


Aryzta Food Solutions


National Lottery

Crossell & Irish Distillers

Most Improved Brand on Checkout Top 100 Brands List in association with Nielsen


Ben & Jerry’s

Pictured: Julieann Evans, Unilever, accepts the award for Ben & Jerry’s from Mark Kelly, European Supermarket Magazine.

Judges’ Notes: ‘On this year’s Top 100 list, Ben & Jerry’s managed to climb an impressive 12 places, rising from 92 in 2016 to 80 this year. Most recently, it has brought a dairy-free offering to Irish consumers.’

Best Advertising Campaign (Broadcast/TV/Radio)


Lidl – TrolleyCam

Pictured: Rachel Kelly and Joan McCann from Lidl Ireland receive the award from Mark Kelly, European Supermarket Magazine.

Judges’ Notes: ‘Despite very tough competition, Lidl’s 'Trolleycam' ad campaign comes out on top this year. The campaign included a series of ads featuring real Irish shoppers, as they make their way through a typical supermarket shop.’

Connacht Gold Half Fat Butter – #RealButterHalfFat

Aldi – Christmas Campaign

McDonnells – Ambassador

Euromillions – #ShareTheDream

Best Advertising Campaign (Print)


Lidl – ‘Homecoming’ Christmas 2016

Pictured: Rachel Kelly and Joan McCann from Lidl accept their second award of the day from Mark Kelly, European Supermarket Magazine.

Judges’ Notes ‘Print ads can be difficult to judge, and so choosing between these three very strong contenders was no mean feat. In the end, it was Lidl’s print creative designed as part of the wider 'Homecoming' Christmas campaign that came in first place.’

SuperValu – Celebrating Local & Irish this Christmas

Aldi – Get In The Games

Best Advertising Campaign (Online/Digital)


Tayto – “It’s not lunch time…It’s Tayto time”

Pictured: Carol McCaghy from Tayto accepts the award from ESM’s Mark Kelly.

Judges’ Notes ‘Tayto’s incredibly comprehensive digital campaign included work with websites like and the Irish Mirror’s website, as well as a hugely inventive use of the Spotify music-streaming service.’


Moy Park – Rule the Roost (RTR) Roadshow

Orchard Thieves – The Bold Corner

Centra – Live Well Challenges

Best Advertising Campaign (Outdoor)


Cadbury Dairy Milk – Dairy Milk Taste

Pictured: Mary Moran from Cadbury receives the award from Jenny Whelan, then-editor of Checkout.

Judges’ Notes: ‘Amongst some very strong outdoor advertising campaigns, Cadbury managed to come out on top for its clever Dairy Milk Taste ads, which used a number of clever concepts to drive home how much milk goes into its product.’

Centra – Live Well

Malteser – “Who are you going to chew the ear off this Easter?”

Brennan’s – Keep It Fresh

Bulmers – Real Time Billboard

Best Integrated Campaign, sponsored by dunnhumby


Heinz – Beanz Meanz Heinz

Pictured: Emily O’Kane and Jane Gray from Heinz accept the award from Danny McGrath, client lead at dunnhumby/Connect Media

Judges’ Notes: ‘The “Beanz Meanz Heinz” campaign has become something of a classic, as it has spoken to generations of consumers. This year, Heinz really ramped up its campaign with the opening of pop-up cafes in Dublin and Cork.’

Orchard Thieves

Orchard Thieves


Kilmeaden “Cheese Statue Campaign”

Branded Supplier of the Year (Alcohol)


Heineken Ireland

Pictured: Claire Kellaghan and Christine Bourke from Heineken receive their award from then-editor of Checkout, Jenny Whelan

Judges’ Notes: ‘Heineken Ireland has consistently proven itself to be a leader in the drinks industry, supplying not only well-established, popular products to businesses across Ireland, but also being behind some of the most significant new-drinks launches in Ireland in recent years.’


Irish Distillers Pernod Ricard


Gilbey’s Wines

Branded Supplier of the Year (Non-Food)



Pictured: Paddy Carmody from Beiersdorf accepts the award from Jenny Whelan, Checkout

Judges’ Notes: ‘As well as offering a great range of trusted and popular brands, Beiersdorf gets behind its products with strong new-product development, such as its NIVEA Men’s range, and great in-store theatre to help retailers grow sales.’





Branded Supplier of the Year (Food and Beverage)


Mars Ireland

Pictured: Clodagh O’Donnell and Niall Kenna from Mars Ireland accept the award from Checkout’s Jenny Whelan

Judges’ Notes: ‘A consistently strong performer in the FMCG Awards, our judges have named Mars Ireland best branded food supplier for its commitment to constantly investing in and developing the many categories in which it operates.’

O’Brien Fine Foods



The Kraft Heinz Company

Checkout Brand Legacy Award


Heinz – 50 Years of Beanz Meanz Heinz

Pictured: Emily O’Kane from Heinz receives the Brand Legacy Award from Jenny Whelan, then-editor of Checkout.

Judges’ Notes: ‘The team at Heinz can be incredibly proud that they have managed to appeal to generation after generation of Irish consumers, with 50 years of “Beanz Meanz Heinz”.’