Most Eco-Friendly Supplier

Winner

Heineken Ireland

Pictured: John McCambridge of Heineken accepts his award from Kevin Kelly, chairman of Checkout Ireland Ltd.

Judges’ Notes: ‘The judges were impressed with Heineken Ireland’s commitment to consistently improve energy efficiency and reduce its water usage at its supply chain.’
Finalists

Diageo Ireland

Essity

Glanbia


Best Sponsorship By A Retailer / Symbol Group

Winner

SuperValu – Behind The Ball

Pictured: Fiona Askin and Yvonne O’Brien from SuperValu pick up their award from Kevin Kelly, chairman of Checkout Ireland Ltd.

Judges’ Notes: ‘Overall, this was an excellent brand association for SuperValu, which really helped get Irish families 'behind the ball'.’
Finalists

SPAR – FAI Primary Schools

Lidl – LGFA

Londis – Tastes Like Home

Gala – Special Olympics


Best Sponsorship / Brand Association (by an FMCG Brand)

Winner

Cully & Sully – Give Peas a Chance

Pictured: Julie McDonnell from Cully & Sully accepts the award from the chairman of Checkout, Kevin Kelly.

Judges’ Notes: ‘The Cully & Sully 'Give Peas a Chance' campaign has been a huge success for the brand, and the judges were impressed with how original it is, especially with how the 2017 incarnation engaged with younger consumers.’
Finalists

Sure – GAA

Galaxy – Dublin Fashion Festival

Ballygowan – B Is For Belief/GAA

Flahavans – Free Porridge Day/Operation Transformation


Highest New Entry On Checkout Top 100 Brands List, sponsored by Nielsen

Winner

Lindt

Pictured: Lindt’s Walter Angst accepts the award from Stephen Wynne-Jones, editor of European Supermarket Magazine.

Judges’ Notes: ‘Lindt made its debut on the Checkout Top 100 Brands listings at 40 – an incredible place to start. No doubt, it has been the extensive and well-thought-out investment in the brand in recent years that has driven this.’

Best Product Relaunch

Winner

Glenisk Organic Bio No Added Sugar Baby Yogurts

Pictured: Vincent Cleary of Glenisk accepts the award from Stephen Wynne-Jones, European Supermarket Magazine.

Judges’ Notes: ‘With the relaunch of their No-Added-Sugar Baby Yogurts, the judges felt that the Glenisk team did a great job in meeting a growing consumer demand for low-sugar products, particularly where children are involved.’
Finalists

Brady Family Ham – Cooked Meats

Moy Park – Breaded Range

Corsodyl Toothpaste


Best Business To Business Campaign

Winner

M&M’s – Ms Green

Pictured: Clodagh O’Donnell and Niall Kenna from Mars Ireland accept the award for M&M’s B2B ads.

Judges’ Notes: ‘The judges chose the 'Ms Green' campaign, as it represented a unique approach to business-to-business marketing by using the Ms Green character to highlight how the Mars-owned brand could help retailers.’
Finalists

NIVEA

Extra

Carr's

CityPost


Best Shopper Marketing Campaign, sponsored by SEL

Winner

Tayto Summer Snacks

Pictured: Carol McCaghy of Tayto accepts the award from SEL’s Martin Hendricken.

Judges’ Notes: ‘Tayto’s 'Summer Snacks' shopper-marketing campaign brought a huge amount of excitement to Tesco Ireland stores in the summer of 2017 by using strong visuals and offering consumers the chance to win their own private island for a week in Mauritius.’
Finalists

Centra Live Well

NIVEA Sun

Heineken Rugby Cup

Lidl Trolleycam


Best New Product Launch (Food), sponsored by GS1 Ireland

Winner

Pladis – Carr’s Ciabatta Crackers

Pictured: Niamh Twyford of Pladis accepts the award for Carr’s Ciabatta Crisps from GS1’s Denis O’Brien.

Judges’ Notes: ‘The judges were impressed with Pladis Global’s launch of Carr’s Ciabatta Crackers, seeing it as an excellent addition to the Carr’s range, and one that especially appealed to consumers looking for lighter lunch options.’
Finalists

Pladis – McVitie’s Thins

Walkers – Bugles

Kerry Foods – GoGo’s

Lindt – Lindt Lindor Treat Bars


Best New Product Launch (Non-Food)

Winner

Brandy Grain Free Dog Food

Pictured: Clare McNally and Laura Rafferty of Mackle receive the award from Dani Sinnott of Checkout.

Judges’ Notes: ‘Brandy Grain-Free was developed for digestive- and cereal-sensitive dogs, and is a natural dog food, containing 100% Irish meat with added vitamins and nutrients.'
Finalists

Herbal Essences bio:renew

Regina Wish

Sensodyne Rapid Relief Launch

Corsodyl Ultra Clean Launch


Best New Product Launch (Beverage)

Winner

Club Zero Super Split

Pictured: Sarah McPartin, Britvic, accepts the award from Dani Sinnott of Checkout.

Judges’ Notes: ‘Through the Club brand, Britvic have been consistently working to bring great sugar-free options to the fizzy-drinks market. The launch of Club Zero Super Split impressed the judges by offering a great sugar-free option with a nostalgic, summery, ice-lolly taste.’
Finalists

Vegified

Mooju Banana On The Loose

MiWadi Mini

L’Or Coffee Capsules


Best Charitable Initiative By A Supplier Or Retailer

Winner

Londis – Climb For Joy for Pieta House

Pictured: Claire O’Brien from Londis receives the award from Dani Sinnott, Checkout.

Judges’ Notes: ‘The judges chose Londis’s Climb for Joy because it was an original and interesting fundraising concept, and also because the charity it was in aid of is so incredibly important.’
Finalists

EUROSPAR – A Defibrillator At Every EUROSPAR

MiWadi – Trick Or Treat For Temple Street

Lindt & Sprungli Ireland – Keep Easter Sweet For Temple Street

Centra – Wild Atlantic Relay for MS Ireland


Best Sales Team / Field Sales Support

Winner

CPM & Britvic

Pictured: Gerry Lawlor and Shane Dennehy from CPM and Britvic accept the award from Mark Kelly, publisher of European Supermarket Magazine.

Judges’ Notes: ‘The CPM and Britvic sales team have brought to life some wonderful in-store work, including the Ballygowan Stadium in key Tesco stores, and, once again for the Ballygowan brand, giving great visibility to the Ballygowan Gold Campaign.’
Finalists

Mondelēz

Aryzta Food Solutions

Diageo

National Lottery

Crossell & Irish Distillers


Most Improved Brand on Checkout Top 100 Brands List in association with Nielsen

Winner

Ben & Jerry’s

Pictured: Julieann Evans, Unilever, accepts the award for Ben & Jerry’s from Mark Kelly, European Supermarket Magazine.

Judges’ Notes: ‘On this year’s Top 100 list, Ben & Jerry’s managed to climb an impressive 12 places, rising from 92 in 2016 to 80 this year. Most recently, it has brought a dairy-free offering to Irish consumers.’

Best Advertising Campaign (Broadcast/TV/Radio)

Winner

Lidl – TrolleyCam

Pictured: Rachel Kelly and Joan McCann from Lidl Ireland receive the award from Mark Kelly, European Supermarket Magazine.

Judges’ Notes: ‘Despite very tough competition, Lidl’s 'Trolleycam' ad campaign comes out on top this year. The campaign included a series of ads featuring real Irish shoppers, as they make their way through a typical supermarket shop.’
Finalists

Connacht Gold Half Fat Butter – #RealButterHalfFat

Aldi – Christmas Campaign

McDonnells – Ambassador

Euromillions – #ShareTheDream


Best Advertising Campaign (Print)

Winner

Lidl – ‘Homecoming’ Christmas 2016

Pictured: Rachel Kelly and Joan McCann from Lidl accept their second award of the day from Mark Kelly, European Supermarket Magazine.

Judges’ Notes ‘Print ads can be difficult to judge, and so choosing between these three very strong contenders was no mean feat. In the end, it was Lidl’s print creative designed as part of the wider 'Homecoming' Christmas campaign that came in first place.’
Finalists

SuperValu – Celebrating Local & Irish this Christmas

Aldi – Get In The Games


Best Advertising Campaign (Online/Digital)

Winner

Tayto – “It’s not lunch time…It’s Tayto time”

Pictured: Carol McCaghy from Tayto accepts the award from ESM’s Mark Kelly.

Judges’ Notes ‘Tayto’s incredibly comprehensive digital campaign included work with websites like Joe.ie and the Irish Mirror’s website, as well as a hugely inventive use of the Spotify music-streaming service.’
Finalists

Mooju – BANANA ON THE LOOSE

Moy Park – Rule the Roost (RTR) Roadshow

Orchard Thieves – The Bold Corner

Centra – Live Well Challenges


Best Advertising Campaign (Outdoor)

Winner

Cadbury Dairy Milk – Dairy Milk Taste

Pictured: Mary Moran from Cadbury receives the award from Jenny Whelan, then-editor of Checkout.

Judges’ Notes: ‘Amongst some very strong outdoor advertising campaigns, Cadbury managed to come out on top for its clever Dairy Milk Taste ads, which used a number of clever concepts to drive home how much milk goes into its product.’
Finalists

Centra – Live Well

Malteser – “Who are you going to chew the ear off this Easter?”

Brennan’s – Keep It Fresh

Bulmers – Real Time Billboard


Best Integrated Campaign, sponsored by dunnhumby

Winner

Heinz – Beanz Meanz Heinz

Pictured: Emily O’Kane and Jane Gray from Heinz accept the award from Danny McGrath, client lead at dunnhumby/Connect Media

Judges’ Notes: ‘The “Beanz Meanz Heinz” campaign has become something of a classic, as it has spoken to generations of consumers. This year, Heinz really ramped up its campaign with the opening of pop-up cafes in Dublin and Cork.’
Finalists

Orchard Thieves

Orchard Thieves

EuroMillions

Kilmeaden “Cheese Statue Campaign”


Branded Supplier of the Year (Alcohol)

Winner

Heineken Ireland

Pictured: Claire Kellaghan and Christine Bourke from Heineken receive their award from then-editor of Checkout, Jenny Whelan

Judges’ Notes: ‘Heineken Ireland has consistently proven itself to be a leader in the drinks industry, supplying not only well-established, popular products to businesses across Ireland, but also being behind some of the most significant new-drinks launches in Ireland in recent years.’
Finalists

Diageo

Irish Distillers Pernod Ricard

C&C

Gilbey’s Wines


Branded Supplier of the Year (Non-Food)

Winner

Beiersdorf

Pictured: Paddy Carmody from Beiersdorf accepts the award from Jenny Whelan, Checkout

Judges’ Notes: ‘As well as offering a great range of trusted and popular brands, Beiersdorf gets behind its products with strong new-product development, such as its NIVEA Men’s range, and great in-store theatre to help retailers grow sales.’
Finalists

Solus

SCA

Unilever

Mackle


Branded Supplier of the Year (Food and Beverage)

Winner

Mars Ireland

Pictured: Clodagh O’Donnell and Niall Kenna from Mars Ireland accept the award from Checkout’s Jenny Whelan

Judges’ Notes: ‘A consistently strong performer in the FMCG Awards, our judges have named Mars Ireland best branded food supplier for its commitment to constantly investing in and developing the many categories in which it operates.’
Finalists

O’Brien Fine Foods

Mondelēz

Pladis

The Kraft Heinz Company


Checkout Brand Legacy Award

Winner

Heinz – 50 Years of Beanz Meanz Heinz

Pictured: Emily O’Kane from Heinz receives the Brand Legacy Award from Jenny Whelan, then-editor of Checkout.

Judges’ Notes: ‘The team at Heinz can be incredibly proud that they have managed to appeal to generation after generation of Irish consumers, with 50 years of “Beanz Meanz Heinz”.’