Most Eco-Friendly Company

Winner

Aldi Ireland

Aldi Ireland
Pictured L-R: Rita Kirwan (Aldi Ireland) with Maev Martin

Judges' Notes: Aldi Ireland has committed to ensuring that 100% of its own-label packaging will be recyclable, reusable or compostable by 2022, and to achieving a 50% reduction in packaging across its own-label products by 2025.

The retailer recently banned the use of non-detectable black plastic trays as packaging across its entire fruit and vegetable range and is tackling food waste by donating almost 640 tonnes of surplus food to Irish charities.
Finalists

Carroll Cuisine

Aldi Ireland

Coca-Cola HBC Ireland

Lidl Ireland

Musgrave Group


Best Sponsorship By A Retailer / Symbol Group

Winner

Londis Tastes Like Home

Londis Tastes Like Home
Pictured L-R: Emma Houlihan and Gillian Rigley (BWG Foods) with Steve Wynne-Jones

Judges’ Notes: The Londis sponsorship of the TV show Tastes Like Home with Catherine Fulvio saw Londis customers being invited in-store to apply to be one of six participants in the show. Londis also engaged in a heavyweight social media promotion where customers could apply through www.londis.ie and the Londis Ireland Facebook page. In addition, TV stings helped build the emotional link between Londis and Tastes Like Home.

 

 

 

 
Finalists

Gala Gifts for Schools Competition

Londis Tastes Like Home

Tesco Ireland and St Patrick's Festival

Maxol Irish Universities Rugby Union Festival


Best Sponsorship / Brand Association (by an FMCG Brand)

Winner

Heineken Ireland - Heineken Rugby World Cup

Heineken Ireland - Heineken Rugby World Cup
Pictured L-R: Heather McAree (Heineken Ireland) with Steve Wynne-Jones

Judges’ Notes: Heineken Ireland launched a through the line campaign to amplify its worldwide partnership with the Rugby World Cup™ Japan, 2019. Its QR code competition to win match tickets secured visibility in over 900 accounts nationwide, with over 2,000 entrants to the competition across selected retailers. The campaign also featured a cross-platform media partnership with RTE, as well as creative in-store POS.
Finalists

Heineken Ireland - Heineken Rugby World Cup

Beverly Hills Formula - Perfect White Black | Sony Pictures - Men in Black

Solus – Enable Ireland’s Beyond Boundaries Garden at Bloom 2019

Tayto Snacks - Hula Hoops & Basketball Ireland 3x3 National League Championships


Checkout Top 100: Highest New Entry (Food & Beverage), sponsored by Purity Labs/Beverly Hills Formula

Winner

VIT-HIT

VIT-HIT
Pictured L-R: Matthew Peat (VIT-HIT) with Chris Dodd (Purity Labs/Beverly Hills Formula)

Judges' Notes: The number one brand in Ireland’s health and functional soft drinks category, VIT-HIT joined out Top 100 this year in 73rd position. The brand will celebrate 20 years in business in 2020 and leads the functional drinks category in Europe. It has expanded across the continent, with retailers like Sainsbury’s, WH Smith, Boots, Carrefour and Delhaize, making the brand a true Irish success story.

Best Product Relaunch

Winner

Centra Own Label Mid-Tier

Centra Own Label Mid-Tier
Pictured L-R: Michael Hagan (True Story) with Steve Wynne-Jones (European Supermarket Magazine)

Judges’ Notes: The re-design of the Centra own brand portfolio sought to align the range with the company’s 2020 vision to ‘redefine convenience with a healthier, more innovative offer’ and to support the brand positioning of  ‘Live Every Day’. The result? In Centra mid-tier, the retailer is seeing volume growth of between 3% and 5% across all categories, with sales up in leading Centra stores by +15%.
Finalists

Bloom - Catch Bar

Glenisk - Irish Strained Protein Yoghurt

Centra Own Label Mid-Tier

Kerry Foods - Strings and Things


Best Shopper Marketing Campaign, sponsored by SEL

Winner

Heineken Ireland - Heineken 0.0% Zero Zone

Heineken Ireland - Heineken 0.0% Zero Zone
Pictured L-R: Lauren West (Heineken Ireland) with Martin Hendricken (SEL)

Judges’ Notes: Heineken Ireland’s Zero Zone permanent display unit captures the Heineken 0.0% brand message, while still maintaining neutrality for other brands to be shopped from the same unit. Stores with a Zero Zone experienced a 57% growth in non-alcoholic customers, with 70% of the shoppers being new to the beer category. Of those new shoppers, 55% were new to the Heineken brand.
Finalists

Tayto Snacks - Tayto Brand

Kerry Foods - Charleville

Beiersdorf - Nivea Men - Menzone in Dunnes Stores


Best New Product Launch (Food), sponsored by GS1 Ireland

Winner

Applegreen - Vegan Sausage Roll

Applegreen - Vegan Sausage Roll
Pictured L-R: Claire Doyle, Michelle Twohig, Kathryn O’Gorman and Jenny Bowler (Applegreen)

Judges’ Notes: Applegreen were the first to bring this on-trend product to the forecourt market, and it has proven to be a product that appeals to vegan and non-vegan customer alike. The retailer has received excellent feedback from customers, with social media still hopping with videos and pictures of people enjoying the Vegan Sausage Roll.
Finalists

Glenisk - GO20 Range

Tayto Ireland - Tayto Muchos

Keogh's Crisps - Keogh's Popcorn

Applegreen - Vegan Sausage Roll

Centra - Inspired by Centra


Best New Product Launch (Non-Food), sponsored by VYPE

Winner

Beiersdorf – Nivea Micellair Professional

Beiersdorf – Nivea Micellair Professional
Pictured L-R: Simon Carroll of Vype (left) with Lydia Wilson and Paddy Carmody (Beiersdorf)

Judges’ Notes: Beiersdorf’s launch of the NIVEA Micellar Professional range into the face care and cleansing category was supported by a fully integrated 360 campaign, as well as in-store promotions.  Following the campaign, Micellar’s share jumped from 8.8% in December 2018 to 23.6% in June 2019, growing at a rate of 14.6%, bringing new shoppers to the category and increasing the frequency of spend instore.
Finalists

Colgate Palmolive – Colgate Sensitive Toothpaste with Dual Zinc and Arginine

Beiersdorf – Nivea Micellair Professional

Essity Ireland – Cushelle

Unilever – Lynx Ice Chill


Best New Product Launch (Beverage)

Winner

Britvic Ireland – London Essence Company

Britvic Ireland – London Essence Company
Pictured L-R: Stephen Cramp (Britvic Ireland) with Dani Sinnott (Checkout)

Judges’ Notes: In November 2018, Britvic launched the London Essence Company brand into the Irish grocery market, taking inspiration from its heritage in creating distilled essences. Since the launch, London Essence Company has enjoyed sustained growth in every period. Distribution has grown to over 60%, coupled with gaining over 15% like-for-like market share of the premium mixer segment.
Finalists

Coca-Cola Hellenic Bottling Company – Monster Mango Loco

Musgrave Group – Frank and Honest Cold Brew Coffee

Britvic Ireland – London Essence Company

Richmond Marketing – Peroni Libera


Best Charitable Initiative by a Supplier or Retailer (Sponsored by Mixtape Marketing)

Winner

BWG Foods – Londis Supporting Pieta House

BWG Foods – Londis Supporting Pieta House
Pictured L-R: Seamus Griffin, Emma Houlihan and Gillian Rigley (BWG Foods) with Dani Sinnott (Checkout)

Judges’ Notes: Pieta House is the official charity partner of Londis. This year, Londis began a series of sponsored events that has seen their team jump from planes, climb Carrauntoohil, cycle 48km from Achill to Westport and, in 2019, complete the HELL & BACK challenge. Londis set the ambitious target of raising €100,000 in 2019. So far this year, they have raised €70,000 and are well on their way to achieving their goal.
Finalists

BWG Foods – Londis Supporting Pieta House

Britvic – MiWadi ‘s Trick or Treat for Temple Street

Lidl Ireland – Rare by Lidl


Best Sales Team / Field Sales Support

Winner

Kerry Foods Field Sales Support Team

Kerry Foods Field Sales Support Team
Pictured L-R: Bernie Caulfield (Kerry Foods) with Maev Martin (Checkout)

Judges’ Notes: The Kerry Foods field sales team worked closely with their sales, marketing and category insights team to plan the in-store execution of the Dairygold Make a Minute campaign for 2019. The in-store promotion had such a significant impact on sales that they replicated the ‘special build with key retailers’ approach for their Seize the Denny and Heritage range launch, delivering double digit growth.
Finalists

CPM Ireland and GSK Consumer Healthcare

Kerry Foods Field Sales Support Team

Crossell Ltd and Bird’s Eye

Crossell Ltd and Kelloggs


Checkout Top 100: Most Improved Brand (Food & Beverage)

Winner

Monster

Monster
Pictured L-R: : Jonathan Walsh and Kieran McNichol (Monster) with Dani Sinnott (Checkout)

Judges’ Notes: This award acknowledges the food and beverage brand that has risen the most places in the annual Checkout Top 100 Brands list, produced in association with Nielsen. Entering the list in 2017, this brand placed an impressive 64th. In 2018, it vaulted to 38th place, and in 2019, it sprinted up the rankings a further 13 places, to the 25th position.

Best Advertising Campaign (Broadcast/TV/Radio)

Winner

Tayto Ireland – Tayto Muchos

Tayto Ireland – Tayto Muchos
Pictured L-R: Rachel McKenna and Carol McCaghy (Tayto Ireland) with Mark Kelly, publisher of European Supermarket Magazine

Judges’ Notes: Tayto Ireland’s launch of Tayto Muchos has given the brand access to the younger snacking segment, which had been dominated by a global player. Tayto worked with their agency to create an advertisement that would allow the brand to tap into a Mexican theme, and leverage Mr Tayto, its core brand asset, to drive brand love and bring humour to the campaign.
Finalists

Aldi Ireland – Swap and Save

Mars – Snickers – You’re not you when you’re hungry

Tayto Ireland – Tayto Muchos

Mondelez Ireland – Cadbury Bar (Mum’s Birthday)

O’Brien Fine Foods – Brady Family Ham


Best Advertising Campaign (Online/Digital)

Winner

O’Brien Fine Foods – Brady Family Ham

O’Brien Fine Foods – Brady Family Ham
Pictured L-R: Niall Mulcair, Mairead Golden and Sinead Swan (O’Brien Fine Foods), with Mark Kelly, publisher of European Supermarket Magazine

Judges’ Notes: Brady Family Ham’s ‘It’s Your Only Ham’ campaign sees the brand’s butchers take centre stage as they sing about the product’s benefits. The campaign went live online and via social media, as well as on traditional media and in-store. Since March 2019, the campaign has achieved over 14 million TV views and over 40 million listens on radio. Value sales are up by 8.3% in the year to date.
Finalists

O’Brien Fine Foods – Brady Family Ham

Aldi Ireland –Have a Fairytale Christmas

BWG Foods – MACE Right Options

Valeo Foods – Kelkin’s ‘Made for Exploring’ platform


Best Advertising Campaign (Out of Home)

Winner

Brennans Bread - Brennans Christmas Dublin Airport ‘Welcome Home’ campaign

Brennans Bread - Brennans Christmas Dublin Airport ‘Welcome Home’ campaign
Pictured L-R: Simon Killeen (JWT Folk) and Amy Burke (Mindshare) with Maev Martin

Judges’ Notes: Brennans Bread installed striking yellow and red posters in the style of the familiar Brennans Family Pan packaging throughout Dublin Airport to welcome passengers home for Christmas. This campaign featured a greeting at passport control and in the baggage reclaim hall and various terminal halls. And a special few were welcomed home by their first name, with personalised rotating digital aerpods on their way to arrivals.

 
Finalists

Carroll Cuisine – Carroll’s New York Deli

Richmond Marketing – Fulfil’s ‘Life’s Wonderfuel’

The Kraft Heinz Company – Heinz [Seriously] Good Mayonnaise

Valeo Foods – Jacob’s savoury master brand

Brennans Bread – Brennans Christmas Dublin Airport ‘Welcome Home’ campaign


Best Integrated Campaign

Winner

Heineken Ireland – Heineken Rugby World Cup

Heineken Ireland – Heineken Rugby World Cup
Pictured L-R: Helen McAree (Heineken Ireland) with Maev Martin (Checkout)

Judges’ Notes: Heineken Ireland launched a through the line campaign to amplify its worldwide partnership with the Rugby World Cup in Japan. Apart from their match tickets competition, the campaign also involved a new TV commercial featuring international rugby legends and their off-trade communications included the creation of memorable moments for shoppers, from in-store point of sale to activations and interactive games.
Finalists

BWG Foods – MACE Goes the Extra Smile with Jonathan Sexton

pladis Global – McVities #GETBACKTOREAL

Heineken Ireland – Heineken Rugby World Cup

Aldi Ireland – Swap and Save

Tayto Snacks – Hunky Dorys


Branded Supplier of the Year (Alcohol)

Winner

Heineken Ireland

Heineken Ireland
Pictured L-R: Elaine Kelleghan (Heineken Ireland) with Pat Murray (Checkout)

Judges’ Notes: Heineken remained the number-one lager of choice in Ireland for 2018, with a continued focus on innovation and an all-star sponsorship portfolio. Globally the brand grew by an impressive 7.7% in 2018 and continues to work to four basic principles: deliver top line growth, engage and develop people, drive end to end performance, and ‘Brew a Better World’. It’s working.
Finalists

Diageo Ireland

Irish Distillers

Gilbeys with Bibendum

Heineken Ireland


Branded Supplier of the Year (Non-Food)

Winner

Essity Ireland

Essity Ireland
Pictured L-R: Simon Pickering (Essity Ireland) with Pat Murray (Checkout)

Judges’ Notes: Essity’s sustainable business model creates value for people and nature, with sales conducted in approximately 150 countries, including Ireland where the Cushelle brand is going from strength to strength. In 2018, Cushelle introduced the Cushelle Quilted range and in February 2019 launched facial tissues in standard, box and pocket pack formats. A heavyweight advertising campaign in 2019 continues to feature Kenny, the Cushelle koala, across TV and digital platforms.
Finalists

Essity Ireland

Beiersdorf

Colgate Palmolive

Unilever


Branded Supplier of the Year (Food and Beverage)

Winner

Richmond Marketing

Richmond Marketing
Pictured L-R: Liam Ryan (Richmond Marketing) with Pat Murray (Checkout)

Judges’ Notes: Richmond Marketing has proven itself to be a trend spotter and consumer-focused premium brand builder. Notable members of its portfolio include Red Bull, Evian, Volvic, Kopparberg, Miller, Peroni Nastro Azzurro, and Pilsner Urquell, as well as Hendricks and Tullamore DEW, and low calorie, low sugar vitamin drink VIT-HIT. Richmond Marketing also have a growing portfolio in the snacks category, including the Butlers Chocolate, Fulfil and Propercorn brands.
Finalists

Britvic Ireland

Mondelez Ireland

Mars Ireland

Valeo Foods

Richmond Marketing


Checkout Brand Legacy Award

Winner

Cuisine de France

Cuisine de France
Pictured L-R: Anthony Murphy, Susie Hill, Shane Vaughan, Mark Hargadon, Zarina Berkery and Eric Nolan (Cuisine de France) with Checkout editor Maev Martin

Judges' Notes: This award recognises a brand that is celebrating 30 years of successful trading in Ireland this year. Launching in Ireland in 1989, Cuisine de France pioneered the fresh everyday concept that is now such an integral part of the local convenience store and supermarket shopping experience. Today, the brand is owned by Aryzta who produces its French bread and baked goods at its mammoth facility in Dublin.

Checkout Top 100: Most Brands

Winner

Mars

Mars
Pictured L-R: Josephine de Bruyn and Gabriela Taipe (Mars Ireland) with Pat Murray (Checkout)

Judges’ Notes: This award recognises the brand powerhouse that boasts the most individual brands in the Top 100 Brands list – occupying an impressive eight places in total. With the likes of Pedigree, Whiskas, M&Ms, Extra, Galaxy, Maltesers, Dolmio and Uncle Bens in its portfolio, it’s fair to say that this is a company whose products adorn the shelves in most consumers’ homes.

Checkout Top 100: Most Improved Brand (Non-Food), sponsored by Purity Labs/Beverly Hills Formula

Winner

Cushelle

Cushelle
Pictured L-R: Simon Pickering (Essity Ireland) with Chris Dodd (Purity)

Judges' Notes: This award acknowledges the food and beverage brand that has risen the most places in the annual Checkout Top 100 Brands list, produced in association with Nielsen. Cushelle was the biggest mover in our Top 100 rankings, climbing a massive 21 places, from the 99th position in 2018 to 78 in 2019.

Winner

Ariel

Ariel
Pictured L-R: John Ward (Ariel), Kevin Kelly (Madison Publications)

Judges' Notes: The winning brand in this category had a very good year, moving up five places in the Checkout Top 100 rankings to 70th position.

This brand has been performing particularly well in recent years, having ranked 82nd in 2016.

Winner

Ariel

Ariel
Pictured L-R: John Ward (Ariel), Kevin Kelly (Madison Publications)

Judges' Notes: The winning brand in this category had a very good year, moving up five places in the Checkout Top 100 rankings to 70th position.

This brand has been performing particularly well in recent years, having ranked 82nd in 2016.