Banana importer Fyffes is undertaking a new 'international brand enhancement programme' aimed at encouraging consumer curiosity and engagement.
The initiative, entitled 'Discover More', has led to a redesign of the company's website www.fyffes.com. The company's blue logo has also been modified, and Fyffes' work in areas of sustainability and corporate social responsibility are being given greater emphasis in brand communications.
Overseeing the changes, Fyffes' marketing manager in Ireland Emma Hunt-Duffy said, “The improvements now being made across our brand communications will portray an even more modern and progressive image for the successful global enterprise of Fyffes.” Ms. Hunt-Duffy also expects the initiative will help build brand awareness in new market territories and food product categories.
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