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Musgrave MarketPlace Sells Over Five Million Chicken Wings Per Year

Musgrave MarketPlace today (29 July) announced that it sells over five million chicken wings, which equates to 510 tonnes, on an annual basis.

Sales peak at all time high of 100,000 chicken wings per week, the wholesale supplier said in a statement.

According to a survey conducted by the group to mark National Chicken Wing Day, which takes place today, 40% of Musgrave MarketPlace customers said that chicken wings are among the top five most popular dishes served in their establishment.

A further 15% stated it is the most popular item on their menu.

“The chicken wing has come a long way from a butchers off-cut to one of the most popular items on most menus. Chicken wings are a very versatile product, and a great vehicle for flavour," said Desi Derby, marketing director at Musgrave MarketPlace.

Despite the fried foods long history in Ireland, the popularity of chicken wings has grown substantially in recent times with over 81% of those surveyed having added wings to their menu in the last ten years.

Popular Choices

The research showed Ireland’s favourite chicken wing flavour is hot and spicy (44%) followed by barbecue (25%) and buffalo (19%). When it comes to accompaniments, 60% of Musgrave MarketPlace customers serve their wings with garlic mayo.

Other popular flavours which feature on menus across Ireland include blue cheese (44%) and ranch (12%).

© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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