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New Packaging For BerryFresh

Published on May 29 2015 11:24 AM in Fresh Produce tagged: fresh produce / BerryFresh / Special Fruit

New Packaging For BerryFresh

BerryFresh is available all year round, in an extensive and increasing range. Sales are growing steadily as a result of consistent product quality, new tasty varieties, and societal impulses towards healthy eating – both during meals and when snacking. Soft fruit has evolved from an exclusive specialty to a daily treat for today’s discerning consumer.

In light of these developments, BerryFresh has reassessed the packaging requirements that will prepare the company for a healthy future.

BerryFresh has developed new labels, topseals, shakers and punnets to reflect a unique market position: higher quality coupled with an expanding range. With improved functionality and consumer convenience in mind, products now include resealable topseals and shakers, for those between-snacking moments, and the flexibility to include new varieties as and when they appear.

The benefits of resealable packaging are unquestionable: they improve efficiency while maintaining quality and prolonging shelf life.

Beyond convenience, resealable packaging also reduces waste, preserves freshness and allows for easy access and transport.

Berry Packing Services

Collaboration between Special Fruit and local growers has led to the development of a new packing station in the border region between the Netherlands and Germany.

This modern packing station features full automatic sorting and packing machines, while also offering different packaging formats such as topseal, lidding, filling shakers and much more.

This joint venture is a perfect combination of the sales and marketing force of Special Fruit and the expertise of growers. In addition, the facility is perfect for transport to Germany and UK. The new packing station has a surface area of 2,500 square metres.

For further information, visit www.specialfruit.be.

© 2014 European Supermarket Magazine – your source for the latest retail news.

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