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Iceland Announces Total Store Closures If England Make It To WC Final

Published on Jul 11 2018 4:39 PM in Retail tagged: UK / Iceland / World Cup

Iceland Announces Total Store Closures If England Make It To WC Final

In the UK, frozen food retailer Iceland recently announced that it will shut down all its services on Sunday if England makes it to the World Cup Final.

Iceland will close all of its 900-plus supermarkets and The Food Warehouse stores by 2 pm on Sunday 15 July if England beat Croatia tonight.

All store colleagues will be paid in full for their scheduled hours on that day if the early closures go ahead.

It's Coming Home

“We have huge confidence in the ability of the England team to reach and win the World Cup final – but we did not want to tempt fate, so we were planning to make this announcement on Wednesday once the semi-final result was known.

“However, the Germans have already got their towels on the sun-loungers with yesterday’s announcements from two of our rivals, so it seems right to let our colleagues and customers know our plans now.

“We also feel that it is right to extend early closing to all our UK stores so that our colleagues in Scotland, Wales, and Northern Ireland can enjoy the match, too.

“We all have our fingers crossed for an England win tomorrow, and to football coming home at the weekend.”

Discounters Aldi and Lidl are also going to close up early if England feature in the final. Stores will close at 3 pm so its staff can make it home to watch the game.

© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition. 

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