The Irish Farmers Association (IFA) has expressed approval of the recent European Court of Justice ruling on dairy substitutes.
The ruling, announced by the ECJ last Friday (16 June) stated, “purely plant-based products cannot, in principle, be marketed with designations such as ‘milk’, ‘cream’, ‘butter’, ‘cheese’ or ‘yoghurt’, which are reserved by EU law for animal products”.
John Finn, IFA National Liquid Milk Chairman, said that he believes that fresh cow milk are natural products that contain a great deal of nutritional value. The IFA has also suggested that supermarkets should discontinue selling soy- and nut-based products in the dairy cabinet section.
Finn said that, “There is strong evidence of confusion among consumers around exactly what those products actually are, and many of the claims made by unqualified health and wellbeing commentators in relation to those products are dubious and misleading”.
“I would urge all retailers to take due note of this momentous decision, and to take its logic to the next level, by ensuring that, in their supermarkets, those substitutes are not presented to consumers in the dairy cabinets”.
© 2017 - Checkout Magazine by Patrick Lewers
